Content Marketing
Organisational Requirements
Creating content is not an easy, quick or simple proposition, you need to be prepared for the process.
The Biggest Challenges of Content Creation
There are some real challenges when it comes to content creation that all businesses face, you’re certainly not alone. The key is to be prepared for the following challenges.
1. Most People Don’t Want to Do It
Unfortunately, people aren’t inclined to just produce content.
Those that do want to create content are doing it, and they’re making a living out of it. For the rest of us laymen, we don’t want to do it. We don’t see it as unimportant in the first instance until you come around to it. We see it more as a chore, where other things are more important. This is one of the biggest challenges, and you need to shift your mentality to say:
"You know what, man, this is a major asset to our business, and it needs to be given importance and urgency."
So, let’s make it a priority for the whole team to do, so it’s not just one person. Everybody in the business should be producing some content throughout the year.
2. People Underestimate the Time It Takes
Creating really good content takes time across the board.
From brainstorming the ideas, to actually writing & producing the content, to formatting it, to jazzing it up with catchy headings and bullet points, to formatting it live on your website, to making it functional for desktop and mobile, to choosing images to go with it. There is a lot involved.
Then you need to share the content on your social channels as posts for engagement. So, you need to write a heading for it, and use an image for it. You need to make it look good on your social channels, then you need to promote it by spending a bit of money boosting it to reach more people.
Then you need to do an Electronic Direct Mail (EDM) for it, which includes writing the content, selecting the images, and creating it in MailChimp, SendinBlue, etc.
So, as you can see, there is an immense amount of time that goes into producing each bit of content. And you need to factor that into people’s time, resources, and the plan of attack required to do it.
3. Making It A Habit
What is the cadence and rhythm you need to do every day, every week, and every month to get this content produced?
Creating that habit and setting it in stone, and pushing that habit is one of the biggest challenges. Once you make it a habit, it becomes really easy and simple, working like clockwork. That’s what needs to be built.
It’s time to do great content marketing!
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