From brainstorming the ideas, to actually writing & producing the content, to formatting it, to jazzing it up with catchy headings and bullet points, to formatting it live on your website, to making it functional for desktop and mobile, to choosing images to go with it. There is a lot involved.
Then you need to share the content on your social channels as posts for engagement. So, you need to write a heading for it, and use an image for it. You need to make it look good on your social channels, then you need to promote it by spending a bit of money boosting it to reach more people.
Then you need to do an Electronic Direct Mail (EDM) for it, which includes writing the content, selecting the images, and creating it in MailChimp, SendinBlue, etc.
So, as you can see, there is an immense amount of time that goes into producing each bit of content. And you need to factor that into people’s time, resources, and the plan of attack required to do it.