The Engineered Journey
To win at marketing we discovered that we needed to stop thinking like traditional marketers and start thinking like engineers. It’s why we take you through what we like to call 'The Engineered Journey'.
Step 1: Discovery & Exploration
Putting our innate curiosity and creativity to work, we analyse where you are at right now and why your marketing isn’t hitting the mark. We then put our problem-solving skills to use to develop a blueprint to start improving results.
In this step, we identify:
- What your business (and life) would look like if your marketing was hitting the mark
- What your real problem is, the parts of your marketing that are consistently underperforming – and why
- The quick wins that will drive revenue and profit tomorrow (without jeopardising your brand and reputation)
- The foundational marketing principles you need to get right and the digital marketing assets you need to develop to scale your Everest (achieve your big goals)
- What’s possible? What are others are doing that you can easily implement to drive quick wins
Step 2: World-Class Design
All great structures that stand the test of time start by being carefully considered and meticulously designed. Great marketing is no different. To engineer a digital marketing system that performs time and time again, you need to get the foundations right.
In this step, we develop your:
Competitor beating positioning
- Establish your unique point of difference
- Determine how you provide greater value
- Develop the right key messages
Targeted customer strategy
- Identify who you are targeting (BTW, it’s not everyone!)
- Define what value are they really want from you
- Decide how and when you are going to impress their socks off
Scalable & profitable marketing system
- Analytics – Identify and track metrics to measure marketing performance
- Execution – Plan content and campaigns across multiple channels
- Optimisation – Refine messages and campaigns to increase results
Step 3: Precision Execution & Manufacturing
The final, and yet most important, piece to the puzzle is, as Jim Collins says, getting the right people, in the right seats, on the right bus – doing the right things.
In this step, we continually track that you have:
- The right people and resources
- Building the right assets
- Managed through the right process, systems, and software
- To produce profitable and scalable marketing campaigns
Insanity, as they say, is doing the same thing over and over and expecting a different result.
Discover how our clients are doubling their revenue through their marketing efforts – and how you can too.
