Why identifying your target market is critical for marketing success

As a business owner, you want to ensure your product or service is accessible to everyone, right? After all, the more customers, the better! While it sounds good in theory, trying to please everyone is impossible, not to mention expensive, and can yield poor results.

With this in mind, let’s explore why identifying your target market is so critical for marketing success and how you can do it to boost your marketing performance.

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