Why it’s Time to Turn Off Your Performance Max (Pmax) Google Ad Campaigns

The push to use Google’s tools started years ago, with actual humans calling you up and making suggestions on improving your campaign. Interestingly, more than 90% of their recommendations were to increase bids and budgets. 

Then came auto bidding strategies, which, unfortunately, too many businesses, Google Ads specialists, and digital marketing agencies embraced wholeheartedly.