The push to use Google’s tools started years ago, with actual humans calling you up and making suggestions on improving your campaign. Interestingly, more than 90% of their recommendations were to increase bids and budgets.
Then came auto bidding strategies, which, unfortunately, too many businesses, Google Ads specialists, and digital marketing agencies embraced wholeheartedly.
Ben Hirons
Ben Hirons is the founder of digital marketing agency Due North (www.duenorth.com.au) and a highly experienced digital marketer. Over the last two decades, Ben has helped some of the largest and most iconic brands in Australia develop, execute and manage their marketing strategy, understand their analytics, optimise their search results and create a stream of leads for their business.