AI Agency Melbourne Delivering Custom AI Sales & Customer Service Agents
Due North is a sales and customer service Melbourne AI agency that designs and deploys custom AI email, voice and web chat agents for businesses. We help companies in Melbourne increase revenue, improve response times, protect margins and reduce operating costs.
SALES & CUSTOMER SERVICE SPECIALISTS
Due North is Melbourne’s First and Only Sales-Focused AI Agency
Melbourne businesses run on relationships, reputation, and the ability to move fast. The problem is, most sales processes don’t. Leads wait hours. Follow-up stops after a single touch. After-hours enquiries run cold.
Due North builds custom AI Sales and Customer Service Agents that close these gaps permanently. We don’t deliver generic chatbots or deploy off-the-shelf software. We design a practical, step-by-step roadmap that cuts through AI noise and turns it into a clear plan that meets your sales and marketing goals.
The result is an agent that works the way your best sales rep would on their best day, every day. No sick days. No bad months. No resignation letters.
WHAT WE BUILD
Meet the AI Sales & Customer Service Agents Revolutionising Melbourne Businesses
Every AI agent is custom-built. The capability, the channels and the build all depend on where your biggest revenue leakage is occurring right now. Melbourne businesses start with a web chat agent in phase 1 and then expand across all channels.
AI Web Chat Agents
We build AI web chat agents for Melbourne businesses that want to engage website visitors instantly, answer questions 24/7, qualify leads and route high-intent enquiries to sales.
AI Email Sales Agents
Our AI email agents help Melbourne sales teams respond faster, qualify leads automatically, nurture prospects and book more meetings without adding headcount.
AI Voice Sales Agents
Our AI voice agents go beyond basic call answering. They handle inbound sales and customer service conversations, capture intent and move enquiries through your process.
THE STRATEGIC CASE
Three Levers. One System Boosting Your Bottom Line.
Most Melbourne businesses move one lever at a time. A chatbot answers the FAQs. An email tool sends reminders. A voice system takes messages. Each one solves a fraction of the problem, while leaving the rest to chance. Due North AI Sales and Customer Service Agents catch leads across every channel, qualify them instantly, nurture them until they’re ready, and simultaneously cut costs.
Revenue up, margin up, and costs down — all at once!
Increase Revenue
By selling faster and better 24/7.
Increase Margin
They never discount or sell on price.
Decrease Costs
Efficiency without added headcount.
Case Studies
See Our Sales & Customer Service Agents in Action
We have built custom AI Sales and Customer Service Agents for diverse industries throughout Melbourne and Australia. From industrial equipment and building material suppliers to professional services, each build is tailored to the industry, customer base, and specific revenue leaks.
Conquest Equipment
Headquartered in Shepparton, VIC, Conquest Equipment supplies heavy machinery for commercial and industrial applications. With a long B2B sales cycle, high-value deals, and a sales team drowning in low-quality enquiries, after-hours enquiries were going cold and follow-up was inconsistent.
Glass Outlet
With branches in Dandenong and Derrimut, Glass supplier supplies builders, architects, and commercial fit-out companies throughout Victoria. High enquiry volume, repetitive quoting questions, and a small sales team unable to keep up during peak periods.
100% Money Back Guarantee
When you partner with Due North, you’re backed by a guarantee most agencies won’t make. If our AI Agency can’t build the Sales and Customer Service AI agent we’ve agreed to deliver, you get your money back. No fine print, no hoops to jump through, just a clear commitment that your investment is protected.
The Investment Case
The Greatest News? Your AI Agents Pay for Themselves!
We help you build a clear roadmap from first build to commercial return.
Fix the Wastage
- AI Sales & Customer Service Agent built, deployed, and operational
- 32%wastage eliminated – no more missed opportunities
- Leads pre-qualified before reaching your team
- 60% of repetitive sales and customer tasks automated
Outcome:
More leads converting, less time wasted, costs already dropping.
Start Winning More
- AI consistently qualifying, nurturing and booking leads.
- Your sales team focuses entirely on high-value conversions
- Margins improve as discounting disappears from the process
Outcome:
Revenue climbs, margins grow, and your AI agent becomes self-funding.
Scale Without Headcount
- New AI capabilities are activated as they are developed.
- Pipeline grows without hiring a single additional sales rep
- Customer service and inbound calls begin to automate
Outcome:
A leaner, faster, more profitable sales operation than any competitor relying on humans.
Most clients are self-funded within 3-6 months. After that, it’s pure competitive advantage.
THE THREAT IS REAL
Why Melbourne Businesses Are Investing in AI Agents Now
Melbourne’s B2B market moves fast. It’s only a matter of time before you face a competitor who has already deployed AI agents across their sales and customer service processes. If you haven’t already.
The businesses building AI infrastructure now won’t just win more deals, they’ll make it harder for everyone else to compete on speed, consistency, and cost. If you’re meeting their baseline, you’re behind, and in the Melbourne B2B market, being behind is expensive.
They’ll respond before you do
32%
32% of inbound enquiries never reach a sales rep.
The first business to respond wins the deal. Every time.
They won’t stop following up
8x
Your rep follows up once and moves on.
The AI sales agent follows up eight times until the lead is ready to buy.
They’ll do it at a fraction of your cost
1/100th
No salary. No super. No recruitment fees. No bad quarters. Just a system that runs everyday without you.
Our happy clients
- We’ve had a fantastic experience working with Ben and the team at Due North. Their strategic approach, deep understanding of digital marketing, and clear communication have made a real difference to our business.
From the outset, they took the time to understand our goals and delivered tailored solutions that drove results. The transparency, regular reporting, and genuine partnership mindset have been greatly appreciated.
A huge thank you to the Due North team for your expertise and ongoing support - we’re grateful to have you on our side and look forward to continuing the journey together.read moreread less - Highly recommend Due North! We've been working with them for a long time now as their photographer/videographer of choice and value the contribution they bring to the table. The team there are always thoughtful and great to work with and show great attention to meeting the needs of their clients.read moreread lessBen and the team at Due North have been fantastic to work with. We transitioned to Due North almost 2 years ago seeking a company that could provide custom support and allocate the resources needed to elevate our digital presence. Their expertise shines through, and they keep us engaged and informed across all digital media platforms. Highly recommend!read moreread less
- We feel SO lucky to have chosen Due North Marketing. Everyone in the team really strives to understand OUR business which we REALLY appreciate. We have a niche business and many marketers have missed the mark. We've wasted money in past years not reaching our audience. With Due North in our corner, we are wrapped with the growth and results we've achieved in the past 12 months. Sue C @ LeakTech Australia.read moreread lessWhile we've only been working with Due North for a short period, it has definitely been the right move. Their communication is clear and concise, with detailed information and reporting. We have a strong working relationship with their staff, which helps us achieve our company goals.read moreread less
- We love working with the Due North team, they are super approachable and easy to work with. The team will put in the time and effort to understand your business before anything, to ensure you have the best outcomes. In the short time we’ve had them manage our Google and social ads we’ve seen an increase in activity and engagement. Would 100% recommend!read moreread less
- These guys are the real deal. Whether you're working with Ben, Lisa, Carly, ANYONE from Due North, they're a gorgeous team of human beings that also happen to be unfairly high-skilled in digital. We've dealt with countless agencies for decades now, and I'm beyond delighted to be able to say we found some good eggs. Go talk to these good eggs.read moreread lessI had the pleasure of working with Ben and Danielle since August 2023. The team at Due North helped us to update our website and boost our content. They took the time to conduct thorough research, allowing them to tailor their strategies specifically to our business needs. The professionalism and communication skills of the team at Due North are second to none. They were always prompt in their responses, kept me updated on the progress of our campaigns, and were transparent about their strategies and results. I highly recommend Due North to any business looking to elevate its digital marketing efforts. Their combination of expertise, results, and professionalism makes them a standout choice in the industry. I look forward to continuing our partnership.read moreread less
About Us
We’ve Spent 23 Years Learning Why Sales Reps Fail and Built the Answer
Due North is a specialised AI Agency in Melbourne, backed by decades of sales and marketing experience. We’ve seen what drives revenue, what destroys it, and watched countless businesses lose to inefficient processes and ineffective salespeople. That experience is built into every AI Sales and Customer Service Agent we deliver.
Due North
We’re an AI Agency with over 10 years experience building lead generation and sales systems for Australian companies.
Our clients include industrial manufacturers, engineering firms, distributors, and B2B service providers, with proven results for $15M to $250M revenue growth for one client over six years.
Capped at 40 clients – because doing fewer things better is how we deliver.
Ben's Story
Ben has spent over 23 years in B2B sales and marketing. He has personally hired, managed, and fired over 1,000 sales reps across four businesses. He knows exactly where the human model breaks down – the second follow-up that doesn’t happen, the discount that kills the margin, the resignation on a Monday morning that takes the pipeline with it.
That experience is built into every AI Sales and Customer Service Agent we deliver.
AI AGENCY MELBOURNE
Leading AI Consultant Services in Melbourne
What does an AI Agency in Melbourne do? A Melbourne AI agency helps businesses identify where artificial intelligence can improve sales, customer service and operational efficiency. At Due North, we design, build and deploy custom AI agents that automate repetitive work, improve lead response times and create more consistent customer experiences.
Unlike generic software providers, we tailor each AI solution to your business model, sales process, systems and goals.
WHO WE WORK WITH
Built for Melbourne Businesses
We work with Melbourne businesses that need practical AI solutions, not experiments. Our clients include industrial suppliers, trade businesses, distributors and professional service firms and retail looking to increase conversion rates, improve follow-up and reduce time spent on low-value tasks.
Whether you need an AI web chat agent, AI voice agent, AI email agent, or a full AI automation roadmap, our Melbourne AI agency builds systems that support real commercial outcomes.
AI Sales & Customer Service Agent Blog Posts
AI Sales Agents: The Competitive Advantage Your Business Can’t Afford to Ignore
What Is an AI Receptionist? And What Can It Do Now?
How Much Should an AI Receptionist Cost? Why Cheap AI Usually Costs You More
BOOK YOUR FREE DEMO
Build the Perfect Sales Rep for Your Melbourne Business!
Book a free Sales Automation Strategy Session with our AI Agency in Melbourne. We’ll show you exactly how to drastically cut costs, boost profits, deliver an exceptional customer experience and generate real results from your marketing — all within 30 days.
Stop losing deals to poor follow-ups and start driving real revenue growth.


