How Elwyn Consulting tripled results from digital channels over 5 years
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Elwyn Consulting
What we worked on: Google Ads, SEO, content, and website improvements
Timeframe: 5 years
Tripled results from digital channels
About Elwyn Consulting
Elwyn Consulting is an Australian consultancy company that helps organisations deliver transformation and large technology projects. Their team blends deep commercial, finance, and IT expertise to augment business teams, with strengths in data migration, reporting & analytics, project readiness, and recovery of projects that have gone off track.
The Problem: Needed long-term digital growth
- They needed to achieve a stronger, more reliable flow of qualified leads from digital channels.
- Despite their expertise, their online visibility lagged behind competitors.
- Their website needed clearer messaging and simpler paths to encourage enquiries.
- Overall, they required a consistent, long-term digital strategy that would allow them to establish an authority in their field and scale their growth.
What We Did
Marketing Message and Marketing Strategy
- Refreshed the marketing message to speak clearly to transformation leaders needing help with large technology projects.
- Built and implemented a multi-year digital strategy across Google Ads, SEO, content, and website improvements.
- Aligned all new messaging and campaigns to generate more qualified enquiries from the right industries.
Website Improvements (Design & UX)
- Refreshed site design and streamlined navigation for more clearly defined key service pages, including transformation delivery, project recovery, and data migration.
- Showcased strong social proof, such as logos, testimonials, and case studies, to enhance trust and added stronger calls-to-action to encourage engagement.
- Improved enquiry forms and tracking to reduce friction and measure high-intent actions effectively.
Show up better on Google (SEO)
- Resolved technical SEO and improved overall site performance.
- Optimised priority pages around high-intent searches (e.g., data migration services, project recovery consulting).
- Published helpful articles and compelling case studies to build authority over time.
Smarter Google Ads
- Built new campaigns targeting decision-makers searching for transformation, data migration and project rescue support.
- Conducted ongoing keyword, audience and ad copy optimisations to improve lead quality and reduce wasted spend.
- Tested refreshed landing pages aligned to specific services and industries for better conversion rates.
Content that proves it
- Produced case studies and insights demonstrating successful project outcomes and industry expertise.
- Established a content strategy to support ongoing thought leadership growth and SEO improvements.
- Established a consistent content production strategy to publish high-quality content regularly.
The Results (5 years)
Tripled results from digital channels
Reliable pipeline of qualified enquiries built year on year
Stronger search visibility and improved on-site engagement
Ready to grow like this?
Let’s chat. Let us show you how a long-term digital marketing approach can deliver sustained growth and measurable results for your business over time.
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