Every question a lead asks, your customers ask, or the general public asks, you should be writing it down to then write a blog article or piece of content that answers that question. This is because that’s exactly what people will be typing into the google search box.
Some of these will include: What is this? How does this work? or Where can I go for this? These are fundamental questions that people ask Google every day. You need to answer these questions so that Google shows your response to those questions in the top position of the search results.
So, write down every single question and produce a bit of content around it. And as mentioned, this really supports the sales process as well.