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Marketing Analytics 101: Where you should start and what you should track

Marketing analytics is the process of measuring and analysing your marketing performance to improve efficiency and maximise your marketing budget. Think about it for a moment, you can’t make sound financial decisions without accurate financial reporting. Similarly, you can’t make good marketing decisions without analytics, writes Ben Hirons founder of digital marketing agency Due North.

But despite this, if you ask business owners about their marketing analytics, most will give you a blank look – you might even be among them.

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