What the heck is this SEO thing anyway – and do I really need it?

Despite Search Engine Optimisation (SEO) being promoted as one of the most crucial marketing strategies over the last two decades, many business owners and (dare I say it) marketers, still don’t understand what is involved and purpose behind it, writes Ben Hirons founder of digital marketing agency Due North.

To help you, let’s get real about what SEO is, why you need it and how to do it well to ensure your customers can find you quickly and easily when they’re searching the web for the products and services you provide.

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