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Inc: Why It’s In Your Best Interest to Ignore SEO

Spending unnecessary time and money 'doing SEO'? Here's one argument for why you should stop.

Ben Hirons, an Entrepreneurs’ Organization (EO) member in Brisbane, is founder and CEO of Due North, a digital marketing agency that engineers strategic, growth-focused systems and products. We asked Ben about the importance of Search Engine Optimization and got a surprising answer.

Despite what should be a maturing market, where people are clear on what Search Engine Optimisation (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered.

Let’s take a step back to examine SEO and the role it plays in Google searches.

Google exists to index, categorize and rank information. When someone searches Google, it’s Google’s job to show the most authoritative, expert, and relevant website first, and then continue down the list. To determine this ranking order, Google uses an algorithm.

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