Why ROI has no place in marketing

Ben Hirons, an Entrepreneurs’ Organization (EO) member in Brisbane, is the founder and CEO of Due North, a digital marketing agency that engineers strategic, growth-focused systems and products. After his recent blog post addressing why it’s in your best interest to ignore SEO, we asked Ben about the importance of return on investment when it comes to marketing. Here’s what he shared:

I was recently chatting to a good friend who runs a successful plumbing business. He was about to start work with a digital marketing agency.

I asked, “Why did you choose that agency?”

He replied, “They promised me 400% return on investment (ROI).”

I said, “And do you think that’s a good outcome?”

His reply: “Yes, of course. Don’t you?”

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