How Global Rotomoulding achieved 30% year-on-year growth
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Global Rotomoulding
What we worked on: Google Ads, SEO, content, and website improvements
Timeframe: Sept 2023 – Current
30% year-on-year growth in leads and sales
About Global Rotomoulding
Global Rotomoulding is an Australian manufacturer and supplier of high-quality tanks and storage solutions. Their extensive product range includes chemical tanks, industrial storage solutions, stormwater systems, and farm water tanks. Serving a broad mix of industries, including agriculture, mining, civil works, and manufacturing, they are renowned for their durable products, engineered designs, and reliable customer service. Global Rotomoulding provides practical, high-quality storage solutions across regional and metro Australia.
The Problem: Wanted more leads through the door
- Online visibility was limited compared to competitors.
- Google Ads was underutilised and not reaching enough of the right buyers.
- Website was functional but not optimised to convert traffic into enquiries.
- Global Rotomoulding needed a consistent digital strategy to support business growth.
What We Did
Marketing Message and Marketing Strategy
- Refined the marketing message to highlight durability, compliance, and industry expertise.
- Built a clear, comprehensive strategy across Google Ads, SEO, content, and website updates.
- Aligned the messaging and marketing strategy to drive high-value enquiries from key industries like mining, civil, and agriculture.
Website Improvements (Design & UX)
- Improved navigation and product pages for tanks and storage systems.
- Added case studies, testimonials, and certifications to boost social proof and trust.
- Enhanced calls-to-action and implemented simplified enquiry forms.
- Showcased Global Rotomoulding’ competitive edge, including durability and compliance.
Show up better on Google (SEO)
- Fixed technical SEO issues and improved site performance and crawlability.
- Optimised core product and industry pages with high-intent keywords.
- Published blogs and guides focused on tank compliance, applications, and industry uses.
Smarter Google Ads
- Rebuilt campaigns targeting industries actively looking for tank solutions.
- Reduced wasted spend on irrelevant clicks and improved ad quality scores.
- Tested new ad copy and landing pages aligned with the refreshed messaging.
Content that proves it
- Created detailed case studies showcasing real-world installations.
- Built a targeted content strategy engaging buyers in agriculture, mining, and civil industries.
- Implemented a system to produce consistent, high-quality content monthly.
The Results (12 months)
30% year-on-year growth in leads and sales
More visibility in Google search across core industries
Higher quality enquiries from Google Ads and organic search
Ready to grow like this?
Let’s talk. We’ll show you how the same digital marketing approach can drive consistent year-on-year growth for your business.
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