AI SALES AGENT FOR BUSINESS

The AI Email Sales Agent That Actually Follows Up

Not an autoresponder, newsletter sequence, or generic blast. A custom AI email sales agent that automatically replies to enquiries, qualifies leads, answers questions, follows up, nurtures prospects, books meetings, and updates your CRM.

Drawing on 23 Years of Sales Expertise

Learnings from 1,000+ Sales Reps Observed

Responds in under 60 seconds

ROI Positive in 3-6 Months

TRANSFORM YOUR SALES

Transform Your Email Into a Sales Machine

Most email automation is not sales automation. It sends a confirmation. It drips a few pre-written emails. It tags a contact. It waits for a click. And then the real sales work still falls back to a human to qualify the lead, answer the question, follow up, and update the CRM. That’s where the process breaks.

A Due North AI email sales agent is fundamentally different. It’s trained on your business, your offer, your sales process, your qualification rules, your objections, your tone of voice, and your follow-up timing. It doesn’t just send emails. It runs the email part of your sales process.

The paradigm shift

Document that. Systemise that. Automate that. That’s what we build.

Instant Response, Every Time

Every enquiry gets an intelligent reply in seconds whether it’s 8am Monday or 11pm Saturday.

Lead Qualification, Handled

Asks the right questions, scores the lead, and routes hot prospects to your team, fully briefed.

Persistent Nurture and Follow-Up

Not-ready-now leads stay in sequence. When timing shifts, your team is first to know — not your competitor.

Automatic CRM Sync

Every conversation and lead detail logged to your CRM automatically. Zero manual entry.

Objection Handling Built In

Trained on your most common objections with approved responses that are always on-brand, never off-script.

Types of AI Sales Bots Available

Extraodinary Email Bot

Awesome AI Chat Bot

AI Voice Agent

Case Studies

Real Businesses. Real Results.

No two AI email sales agents we build are the same. Each one is custom-built around a specific business — its offer, sales process, customer journey, qualification logic, common objections, and commercial goals. That means outcomes vary, but every result you’ll see here is grounded in real operational use, not a demo environment. These are businesses that replaced manual email follow-up with an intelligent system that works around the clock and the numbers reflect it.

Conquest Equipment

Heavy machinery supplier with a long B2B sales cycle, high-value deals, and a sales team drowning in low-quality enquiries. After-hours enquiries were going cold. Follow-up was inconsistent.

G;day and welcome to Conquest Equipment! What brings you here today?

Hi! I’m looking to hire a floor sweeper for 3 days.

We can certainly help with that. What sort of facility are you looking to clean, and roughly how big?

its a car park of 4000sqm

Thanks. What’s the floor surface?

Glass Outlet

Glass supplier serving builders, architects, and commercial fit-out companies. High enquiry volume, repetitive quoting questions, and a small sales team unable to keep up during peak periods.

Hey, welcome to Glass Outlet! I’m Lily, your trade assistant. How can I help you today?

Set up a trade account

Happy to help you get set up. Are you a glazier, builder, or another type of trade business?

Glazier

Great, welcome aboard. Before I get you set up, do you already havean account with us?

GRP Australia

GRP Australia leads the way in Fibreglass Reinforced Polymer (FRP) innovation, offering solutions designed to excel in the toughest conditions.

G’day, I’m Riley from GRP Australia. I can help you find FRP products, work out which solution suits your project, or start a quote. What are you working on?

Hi, i want to know specs for your fibre frame?

The Fibre Frame is GRP Australia’s FRP structural framework system. Here’s what I have on it:

– Complete system including FRP joists, bearers, posts, brackets, and end caps
– The RHS (Rectangular Hollow Section) profile is specifically designed to mimic F17 Hardwood H3 Treated timber, making it a direct substitute for those family with timber specs

"I've hired, managed, and fired over 1,000 sales reps in 23 years. The inconsistency, the drop-off, the discounting under pressure — I've seen all of it. We built our AI Sales Agent to solve every single one of those problems. This is the rep I always wished I could hire."

Ben Hirons

Founder, Due North · 23 Years B2B Sales & Marketing

THE PROCESS

How it works

From a new enquiry landing in your inbox to a qualified meeting in your calendar – without a human needing to manually read, reply, chase, and update every step.

Lead Arrives

A potential customer submits a form, replies to a campaign, sends a quote request, emails your sales inbox, or responds to a previous conversation.

Instant Email Response

The AI email sales agent replies within seconds with a relevant, natural response based on what the lead actually asked.

Smart Qualification

The AI asks the right questions: need, timeline, location, company, decision process, budget comfort, project details, product requirements, or preferred next step.

Nurture, Route, or Book

Sales-ready leads are booked. Quote requests are routed. Warm leads enter nurture. Unqualified leads receive helpful resources. Complex questions are escalated.

Your Team Starts With Context

Your sales team receives a clean summary, qualification details, conversation history, recommended next step, and CRM record instead of another messy email thread.

What happens at 7:17pm when a manufacturer submits an enquiry?

7:17pm

A lead submits a form or sends an email after hours.

7:17:52pm

The AI email sales agent replies with a useful first response and asks the next best qualifying question.

7:19pm

The lead replies with project details, timing, location, or the problem they need solved.

7:21pm

The AI captures missing information, answers approved questions, and works out whether the lead should be booked, nurtured, or escalated.

7:22pm

The AI sends a calendar link, books the meeting, routes the quote request, or starts the follow-up sequence.

8:30am

Your team starts the day with a qualified lead, full email history, CRM notes, and a clear next action.

Our happy clients

Christine B.

We’ve had a fantastic experience working with Ben and the team at Due North. Their strategic approach, deep understanding of digital marketing, and clear communication have made a real difference to our business.

From the outset, they took the time to understand our goals and delivered tailored solutions that drove results. The transparency, regular reporting, and genuine partnership mindset have been greatly appreciated.

A huge thank you to the Due North team for your expertise and ongoing support - we’re grateful to have you on our side and look forward to continuing the journey together.
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Jimmy M.

We really enjoy working with the Due North team. We been working with them for over 8 years now and continued to be impressed with there service, professionalism and results
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Pippa M.

Due North is a great agency to work with. Their communication is excellent, they've bought the digital strategy that is taking our marketing to the next level, and they are delivering on what they say they will. Very happy with our decision to bring them onboard.
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Anna K.

I really enjoy working with the team at Due North. We've seen great results in a short period of time, they're continually making good recommendations and good humans to work with.
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Life P.

Highly recommend Due North! We've been working with them for a long time now as their photographer/videographer of choice and value the contribution they bring to the table. The team there are always thoughtful and great to work with and show great attention to meeting the needs of their clients.
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Brite D.

Ben and the team at Due North have been fantastic to work with. We transitioned to Due North almost 2 years ago seeking a company that could provide custom support and allocate the resources needed to elevate our digital presence. Their expertise shines through, and they keep us engaged and informed across all digital media platforms. Highly recommend!
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Sue C.

We feel SO lucky to have chosen Due North Marketing. Everyone in the team really strives to understand OUR business which we REALLY appreciate. We have a niche business and many marketers have missed the mark. We've wasted money in past years not reaching our audience. With Due North in our corner, we are wrapped with the growth and results we've achieved in the past 12 months. Sue C @ LeakTech Australia.
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Aaron B.

While we've only been working with Due North for a short period, it has definitely been the right move. Their communication is clear and concise, with detailed information and reporting. We have a strong working relationship with their staff, which helps us achieve our company goals.
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Pandella M.

Working with the the Due North team has been an incredible journey!
The collaborative and innovative environment fosters growth, and the team is committed to getting results for their clients. From boosting online presence to … More
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A G.

I had the pleasure of working with Ben and Danielle since August 2023. The team at Due North helped us to update our website and boost our content. They took the time to conduct thorough research, allowing them to tailor their strategies … More
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Mel S.

We love working with the Due North team, they are super approachable and easy to work with. The team will put in the time and effort to understand your business before anything, to ensure you have the best outcomes. In the short time we’ve had them manage our Google and social ads we’ve seen an increase in activity and engagement. Would 100% recommend!
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Tenille R.

A great agency to work with! They go above and beyond to provide assistance and share their expertise in the digital marketing space and make everything so easy.
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William S.

These guys are the real deal. Whether you're working with Ben, Lisa, Carly, ANYONE from Due North, they're a gorgeous team of human beings that also happen to be unfairly high-skilled in digital. We've dealt with countless agencies for decades now, and I'm beyond delighted to be able to say we found some good eggs. Go talk to these good eggs.
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Round h.

Due North is the real deal.. solid results and attention to detail with a no fuss, pragmatic approach to helping your business!
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Joe H.

I had the pleasure of working with Ben and Danielle since August 2023. The team at Due North helped us to update our website and boost our content. They took the time to conduct thorough research, allowing them to tailor their strategies specifically to our business needs. The professionalism and communication skills of the team at Due North are second to none. They were always prompt in their responses, kept me updated on the progress of our campaigns, and were transparent about their strategies and results. I highly recommend Due North to any business looking to elevate its digital marketing efforts. Their combination of expertise, results, and professionalism makes them a standout choice in the industry. I look forward to continuing our partnership.
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BUSINESS OUTCOMES

Three levers. One simultaneous boost to your bottom line.

An email tool that sends reminders is a convenience. A Due North AI email sales agent moves revenue, margin, and cost all at once. It responds faster, follows up more consistently, nurtures leads for longer, reduces admin, protects your sales process, and gives your team cleaner data before the first human conversation. That is not just email automation. That is sales infrastructure.

More Revenue

More enquiries responded to while the buyer is still interested. More dormant leads reactivated. More follow-up completed. More meetings booked from leads that would otherwise go quiet.

Target: +20% revenue in 12 months.

Stronger Margins

Better objection handling. Less rushed discounting. More value-based communication before a salesperson gets involved allowing your team to focus on the higher revenue generating tasks.

Target: +10% margin improvement.

Lower Costs

Less time spent writing repetitive replies, chasing missing details, updating CRM fields, sending meeting links, wasting time on unqualified contacts and remembering who needs follow-up next.

Target: −15% cost structure in 12 months.

THE REALITY

Most businesses do not have a lead problem. They have a follow-up problem.

The enquiry comes in. The first response is late. The lead replies with a question. Someone answers it the next day. The next follow-up gets skipped. The CRM is incomplete. The lead goes quiet. Everyone assumes they were not serious.

But many of those leads were serious. They just did not get handled properly. Email is where a huge amount of sales leakage hides because it looks like normal busyness: inboxes, replies, reminders, forwards, half-written drafts, and “I will get back to them tomorrow”.

Tomorrow is where deals go to die.

32%

Of enquiries never reach your team properly

Buried in inboxes, missed after hours, forwarded without context, or dropped after the first reply. Your AI email sales agent captures and progresses them.

4.1h

Average human response time

Your AI email sales agent responds in seconds. Fast response is not just polite. It is commercial advantage.

44%

Of reps follow up only once

Most buyers need more than one touchpoint. Your AI email sales agent follows up on schedule, without emotion, delay, or forgetfulness.

THE DIFFERENCE

AI Sales Agent vs. Everything Else.

Feature	Due North AI Email Sales Agent	Autoresponder / Human-Only Team
Response Time	Replies within seconds, 24/7	Delayed replies, business-hours-only, or manual response
Personalisation	Responds based on what the lead said	Template fields and generic sequences/td>
Lead Qualification	Asks structured questions naturally over email	Often skipped, inconsistent, or left to a rep
Follow-Up Consistency	Every lead, every step, every time	Depends on a person remembering
Nurture	Long-term, context-aware, and stage-based	Generic drip campaign or no nurture
Objection Handling	Uses approved responses and escalates when needed	Inconsistent answers or pressure-based discounting
Meeting Booking	Books or routes when the lead is ready	Manual back-and-forth
CRM Data Accuracy	Logs conversation, qualification data, and next steps	Incomplete human entry or no update
After-Hours Coverage	Works nights, weekends, and holidays	Inbox waits until the next workday
Sales Team Admin	Reduces repetitive replies and chasing	Reps spend time writing the same emails
Scalability	Handles 10 or 10,000 email conversations	More volume means more staff pressure
Turnover Risk	No sick days, no resignation, no forgotten follow-up	Human performance varies

Why Due North?

The agency that's built on real sales experience.

Anyone can set up an email sequence. Very few can build an AI email sales agent that understands how leads become revenue. Due North combines sales experience, marketing strategy, AI automation, CRM thinking, knowledge-base design, email copywriting, and ongoing optimisation.

That matters because the technology is only the execution layer. The real value is knowing what the AI should ask, when it should follow up, what it should send, what it should never promise, when it should escalate, how it should qualify, and how it should hand the lead to your team.

01

We map your real email sales process

We look at where enquiries come from, how they are answered, where replies stall, what gets forwarded, what gets forgotten, and what never makes it into the CRM.

02

We build the knowledge base first

Your AI email sales agent needs approved answers, offer details, qualification logic, objection responses, escalation rules, booking rules, and tone-of-voice guidance.

03

We design follow-up that sounds human

Good follow-up should not sound like a marketing automation platform. It should feel useful, timely, relevant, and direct.

04

We connect it to your systems

The value compounds when email conversations become clean data inside your CRM, calendar, task system, reporting, and sales workflow.

05

We test the awkward replies

"Send me info." "Too expensive." "Not ready." "Who are you?" "Can you do this exact thing?" "I need a human." Everyone needs a rule.

06

We optimise after launch

The best version comes from reviewing real conversations, tightening the knowledge base, improving qualification, and refining follow-up based on what converts.