Due North

Why 90% of AI Agents Fail (And Why It’s a People Problem)

Let’s look at the numbers, because they are quite alarming. Right now, roughly 70% of Australian businesses claim they are actively “doing AI.” Boardrooms are demanding it. Executive teams are allocating a budget for it. Managers are scrambling to find tools they can roll out before the next quarter ends. Yet, when you look beneath

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David versus Goliath: How Small Businesses Beat Incumbents with AI

David versus Goliath. It’s one of the oldest stories in the book. And for anyone running an ambitious business, it’s a dynamic you live every single working day. But here’s the frustrating reality of business in Australia. Small and mid-sized businesses almost always provide a better service than the corporate giants. They care more. Their

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Paralysed by AI Opportunity? Why It’s Better to Just “Not Be Wrong”

We get very stuck sometimes on making sure we are right. Or at least, the most right we can be. We spend weeks, months, or even years locked in meeting rooms, drawing up complex roadmaps, and trying to predict every possible variable before making a single move. But as the legendary Charlie Munger loosely said,

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