Blog
Due North
Why AI is the Marketing Channel you Need to Focus on Now
The wave of AI being a marketing channel is no longer on the horizon; it's here and gaining momentum.
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The 3 Irrefutable Laws of Marketing
In the heat of the moment, you think you’re saying all the right things and being reasonable and rational – but then, in hindsight, you realise you were kidding yourself!
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The New Rules Of Digital Consumers (What Customers Want To See From You Online)
The great work exodus is underway, attention spans are shrinking to all-time lows and the consumer is becoming the ultimate educated selection machine. And your marketing needs to change and adapt or perish.
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Pmax is not Maximum Performance
I do love the Simpsons! There are so many amazing quotes, too many to remember. One that has stuck with me surrounds the name that Homer invents called Max Power! (well he actually gets the idea when sees it on the hand dryer in a bathroom!). Such a cool name. ...
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Creating Remarkable Experiences for Your Customers
In our increasingly competitive business landscape, it's easy to get caught up in thinking that remarkable experiences need to be grand or game-changing. But what if I told you that it's often the little things that make the biggest impact?
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How To Craft A Great Customer Journey
With so many brands to choose from, all offering similar services in your area, it’s never been more important to focus on your customers. It’s too easy for them to just click on the next link.
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You Don’t Do SEO!
Let me be very clear about something that people have been taking the mickey out of for too long…. You don’t do SEO! It's not something you can do!
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The Best Practices for Internal Linking
Do your web results show that users keep clicking away and search engines are ranking your site poorly? If so, you likely need a stronger internal linking strategy.
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It’s official! The world has changed! And the marketing world is very slow to catch up
The world has changed! And the marketing world is very slow to catch up. Or maybe I should say customers have changed, and the marketing world is proving very slow to catch up.
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How to Create Great Content in 10-minutes
Great content may take some time to craft - in this blog we share our top 5 tips so you can easily create great content.
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