Superior Google Ads ROI =
Smartest Technical Minds
+ Our Proprietary AI
Our Proprietary AI Technology
We didn't just adapt to AI—we built our own world-leading solution.
While your competitors are struggling with Google’s black box algorithms, we’ve developed proprietary AI software that gives you unprecedented visibility and control over your campaigns.
Our AI handles:
- Performance analysis: Real-time insights that identify opportunities faster than humanly possible
- Automation: Optimisation around outcomes not googles bottom line
- Quality and quantity: Ensures your campaigns deliver superior growth in both quality and quantity
- Competitor analysis: Monitors competitor strategies and identifies gaps you can benefit from
The Collaboration of AI and Human Intelligence
Technology is powerful, but strategy wins campaigns.
The secret to our success isn’t just our AI—it’s how we combine cutting-edge technology with human strategic thinking. Our senior experts collaborate with our AI to develop campaigns that are both technically sophisticated and strategically sound.
Strategic foundation
Human experts build the marketing strategy and messaging framework
AI Analysis & execution
Our technology handles the complex optimisation and real-time adjustments
Continuous learning
The algorithm learns from your unique business needs and customer behaviour
Expert oversight
Senior strategists monitor, analyse, and refine performance continuously
Results That Speak for Themselves
20% improvement in the first 90 days—that's just the beginning.
Our clients don’t just see incremental improvements; they experience transformative results that impact their bottom line from day one.
Average client results:
- 20% performance improvement within 90 days
- Reduced cost per acquisition while increasing conversion volume
- Higher-quality leads that convert at better rates
- Sustainable growth that compounds over time
Take Control of Your Google Ads Success
Stop letting Google dictate your results. Start outperforming your competitors.
While your competitors rely on Google’s automated systems and junior-level management, you can gain the unfair advantage that comes from world-leading AI combined with senior strategic expertise.
The Power of Senior Technical Expertise
You deserve more than junior staff managing your most important campaigns.
Our team isn’t made up of account managers fresh out of uni. We’re seasoned technical experts who’ve spent years (each 10+ years) mastering the complexities of Google Ads, understanding every nuance of the platform, and developing strategies that consistently outperform industry benchmarks.
What sets our team apart:
- Some of the most experienced in the country
- Marketing minds combined with technical expertise
- We treat your money as if it was our own
Short-Term Wins, Long-Term Growth
Grab quick wins today while building sustainable competitive advantages.
You don’t have to choose between immediate results and long-term success. Our approach delivers both.
Quick Wins
(0-90 days)
- Immediate campaign optimisation and waste elimination
- Rapid identification and exploitation of high-performing opportunities
- Strategic adjustments that improve ROI from day one
Long-Term Gains
(90+ days)
- Continuously trained algorithms that get smarter over time
- Sustainable competitive advantages through proprietary insights
- Scalable systems that grow with your business
Take back control of your Google Ads and outperform your competitors with our proprietary AI technology and senior expertise.
Stop letting Google control your ad spend. Our world-leading AI software, combined with the smartest senior technical minds in the industry, delivers the kind of results that will transform your business—averaging 20% improvement in the first 90 days alone.
CASE STUDY: 1 Year Engagement
In 4 months, Merlo tripled their return on ad spend
We recovered around 50% in wasted spend a month, and reinvested it in products that now drive sustainable, scalable profit.
“Due North is a great agency to work with. Their communication is excellent, they’ve bought the digital strategy that is taking our marketing to the next level, and they are delivering on what they say they will. Very happy with our decision to bring them onboard.”
Pippa McCreery | Head of eCommerce, Merlo Coffee
+345%
ROAS Improvement
$7,895
Monthly Savings achieved in 30 days
54%
Increase in wholesale leads
Frequently Asked Questions
Our proprietary AI gives you transparency and control that Google's black box algorithms don't provide. You see exactly what's happening and why, with the ability to make strategic adjustments based on your business goals.
We specialise in taking over underperforming campaigns and turning them around. Most of our clients come to us after being disappointed with their previous agency's results.
While every business is different, our clients typically see meaningful improvements within the first 30 days, with our average 20% improvement milestone reached within 90 days.
Ready to transform your Google Ads performance?
Let’s chat about how we can help you achieve 20% improvement in the first 90 days.
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