Building Great B2B AI sales agents
Increase revenue, protect margins, and decrease costs
Our custom-built B2B AI Sales Agents are designed to increase your revenue, safeguard your margins, and slash costs. Available 24/7, they never miss a lead, never take a break, and never ask for a raise. Ready to transform your sales game?
They are real, and they are better than 50% of your current sales team!
Types of AI Sales Bots Available
Extraodinary Email Bot
Awesome AI Chat Bot
Case Studies
See Our Bots in Action
Every AI Sales Agent we build is custom, designed around the specific sales process, customer base, and commercial objectives of each business.
Conquest Equipment
Heavy machinery supplier with a long B2B sales cycle, high-value deals, and a sales team drowning in low-quality enquiries. After-hours enquiries were going cold. Follow-up was inconsistent.
G;day and welcome to Conquest Equipment! What brings you here today?
Hi! I’m looking to hire a floor sweeper for 3 days.
We can certainly help with that. What sort of facility are you looking to clean, and roughly how big?
its a car park of 4000sqm
Thanks. What’s the floor surface?
Glass Outlet
Glass supplier serving builders, architects, and commercial fit-out companies. High enquiry volume, repetitive quoting questions, and a small sales team unable to keep up during peak periods.
Hey, welcome to Glass Outlet! I’m Lily, your trade assistant. How can I help you today?
Set up a trade account
Happy to help you get set up. Are y ou a glazier, builder, or another type of trade business?
Glazier
Great, welcome aboard. Before I get you set up, do you already havean account with us?
GRP Australia
GRP Australia leads the way in Fibreglass Reinforced Polymer (FRP) innovation, offering solutions designed to excel in the toughest conditions.
G’day, I’m Riley from GRP Australia. I can help you find FRP products, work out which solution suits your project, or start a quote. What are you working on?
Hi, i want to know specs for your fibre frame?
The Fibre Frame is GRP Australia’s FRP structural framework system. Here’s what I have on it:
– Complete system including FRP joists, bearers, posts, brackets, and end caps
– The RHS (Rectangular Hollow Section) profile is specifically designed to mimic F17 Hardwood H3 Treated timber, making it a direct substitute for those family with timber specs
What we do
Two ways to work with Due North
Build Your B2B AI Sales Agent
Keep your pipeline moving around the clock. Your AI sales agent qualifies leads and books meetings 24/7, operating entirely without salary negotiations, benefits, or sick days.
By automating the most repetitive parts of your sales process, you can focus on closing deals while your agent handles the top of the funnel with flawless execution.
- Under 60s lead response
- 8-touch automated follow-up
- Value selling, never discounts
- Full CRM capture, zero data gaps
- Self-funding in 3–6 months
Supercharge Your B2B Marketing
Drive measurable growth with a strong digital presence requires a targeted approach that builds visibility, captures high-intent traffic, and turns prospects into loyal customers.
By aligning your strategy with how modern buyers search and make decisions, we help you generate consistent, high-quality pipeline.
- Google Ads for targeted traffic
- SEO to boost organic visibility
- AEO for AI-driven search authority
- Website design for conversion
- Content strategy and lead nurturing
THE THREAT IS REAL
Your competitor is already building a sales agent that will soon be better than your entire sales team!
In the next 12 months, a competitor will emerge. Maybe new, maybe existing, that operates with zero sales and customer service staff. They’ll be responding to every quote request instantly. Answering calls at 8pm. Following up every lead without a single extra hire – are you ready?
The technology is here now.
The only question is will you build it or compete against it?
They’ll respond before you do
32%
32% of inbound enquiries never reach a sales rep.
The first business to respond wins the deal. Every time.
They won’t stop following up
8x
Your rep follows up once and moves on.
AI sales agent follows up eight times until the lead is ready to buy.
They’ll do it at a fraction of your cost
1/100th
No salary. No super. No recruitment fees. No bad quarters. Just a system that runs everyday without you.
The Investment Case
The Best News? Your AI Sales Agent Pays for Itself
A clear roadmap from first build to commercial return.
Fix the Leaks
- AI Sales Agent built, deployed, and operational
- 32% lead leakage eliminated – no more missed opportunities
- Leads pre-qualified before reaching your team
- 60% of repetitive sales tasks automated
Outcome:
More leads converting, less time wasted, costs already dropping.
Start Winning More
- AI consistently qualifying, nurturing and booking leads.
- Your sales team focuses entirely on high-value conversions
- Margins improve as discounting disappears from the process
Outcome:
Revenue climbs, margins grow, and your AI agent becomes self-funding.
Scale Without Headcount
- New AI capabilities are activated as they are developed.
- Pipeline grows without hiring a single additional sales rep
- Customer service and inbound calls begin to automate
Outcome:
A leaner, faster, more profitable sales operation than any competitor relying on humans.
Most clients are self-funded within 3-6 months. After that, it’s pure competitive advantage.
THE STRATEGIC CASE
A good AI sales agent can already do over 60% of your sales work – better than a human
This is what drives amazing business outcomes quickly:
Increase Revenue
By selling faster and better
Increase Margin
As they will never sell on price
Decrease Costs
And headcount
What AI does better than a human now
- Responds to every inbound lead in under 60 seconds – without fail
- Follows up 8 times across email, SMS, and LinkedIn – without giving up
- Qualifies every prospect against your exact criteria – no assumptions or short cuts
- Consistently nurtures leads that aren’t ready – until they are
- Books meetings and captures every interaction in your CRM, correctly.
What is coming in the next 3-6 months
Businesses already running an AI Sales Agent will switch these on the day they release. Everyone else will start from scratch.
- Handling complex objections in real time
- Running live inbound sales conversation end-to-end
- Managing inbound phone calls without a human
- Autonomous outbound prospecting at scale
The Process
From lead to booked meeting. No human required.
1
Lead Arrives
From any channel – web, LinkedIn, referral, paid ads.
2
AI Responds
In under 60 seconds. Personalised. On brand. Always.
3
Qualifies & Books
Asks the right questions, books a call when ready, and sells on value not price.
4
Follow Ups x 8
Eight multi-channel touchpoints. Adapts messaging by behaviour.
5
Hands Off
Passes to a human only when the lead is ready. Full context included.
Remarkable results, lasting relationships
About Us
We’ve Spent 23 Years Learning Why Sales Reps Fail and Built the Answer
Due North isn’t an AI company that learned marketing. We’re a specialised B2B sales and marketing agency that built AI because we got tired of watching great businesses lose to inefficient processes and ineffective salespeople.
Due North
We’re B2B specialists, we don’t work with retail, e-commerce or consumer brands. Over 10 years building lead generation and sales systems for Australian B2B companies.
Our clients include industrial manufacturers, engineering firms, distributors, and B2B service providers, with proven results for $15M to $250M revenue growth for one client over 6 years.
Capped at 40 clients – because doing fewer things better is how we deliver.
Ben's Story
Ben has spent over 23 years in B2B sales and marketing. He has personally hired, managed, and fired over 1,000 sales reps across four businesses. He knows exactly where the human model breaks down – the second follow-up that doesn’t happen, the discount that kills the margin, the resignation on a Monday morning that takes the pipeline with it.
That experience is built into every AI Sales Agent we deliver.
Our happy clients
Drive long-term scalable growth year-on-year-on-year for your B2B
Beyond immediate wins, we focus on building you a foundation for sustainable, long-term growth. This powerful, self-sustaining marketing engine connects you with more customers, boosts lead quality and quantity, establishes a scalable and repeatable optimisation framework, and drives performance year-on-year.
CASE STUDY: 6 Year Engagement
Doubled in 6 months, $15M to $250M in 6 years.
We recovered around 50% in wasted spend a month, and reinvested it in products that now drive sustainable, scalable profit.
“Our business has used Due North for over six years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large digital agency, get personalised service and clear plain English about how to improve your digital marketing.”
Peter Thomas | Head of Sales & Marketing
1200%
Growth in enquiries
1000%
Growth in sales
500%
Growth in visitors
Competitor-beating digital marketing that delivers
Make no mistake, this is a competition, and our services are engineered to ensure you win. We implement aggressive, data-driven strategies that position your business to dominate. By outthinking, outmanoeuvring, and outperforming your rivals, we turn your marketing into a powerful engine for growth.
Google Ads
Drive targeted traffic and generate leads with expert PPC management.
SEO
Increase your visibility and attract organic traffic with proven SEO strategies.
AEO
Harness AI-driven insights to maximise conversion rates across digital channels.
Website Design
Create high-converting websites that provide an exceptional user experience.
Content
Engage your audience and build authority with compelling, strategic content.
Consulting
Leverage our expertise to solve your toughest marketing challenges.
Social
Build and nurture your community on the social platforms that matter most.
Lead Nurture
Turn prospects into loyal customers with automated, personalised communication.
Looking for a taste of what working with Due North is like?
Great Digital Marketing
That Stands the Test of Time.
- Our Ultimate playbook for great digital marketing in 2026 and beyond
- The Step-by-step guide to that will boost your marketing campaign performance
- Why it's time for the demise of SEO
- How to engineer simpler marketing that produces superior results
- The science required to amplify your return on investment
AI Sales Agent Blog Posts
Every Business Should Be Building an AI Sales Rep
The Hidden Cost of Missed Calls in B2B
Why You Should Never Hire Another B2B Sales Rep
BOOK YOUR FREE DEMO
Build The Perfect Sales Rep!
Transform your revenue engine with a flawless, round-the-clock sales process. Stop losing deals to poor follow-ups and start driving real revenue growth. In your free Sales Automation Strategy Session, we will analyse your current sales pipeline and identify quick wins. We will show you exactly how to drastically cut costs, boost profits, deliver an exceptional customer experience and generate real results from your marketing — all within 30 days.
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