Lets Make 2021 Your Year!

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Design your Competitor Beating Marketing Strategy now!

It's time to get your Marketing Strategy Right.

It’s time to design a great marketing strategy that outperforms your competitors. Working hand in hand with some super smart marketers, you’ll get the plan of attack you need to make 2021 a great year

This will mean that you will:

Clarity around "Who" are you selling "what too" and points of difference.

Low hanging fruit that will drive quick revenue wins and improved ROI.

Long term building blocks that outperform your competition.

You will know your ROI by channel, by campaign, by individual component.

What you get - The Outcome!

2020 Begone Special
Save up to $2000

For the first 5 customers who sign up in 2020.

“Their online strategies and reporting have been a huge weight off our shoulder, not having to worry about all of the google advertising and promotion that goes on now days – they are fantastic to deal with and a pleasure to recommend.”
Sam Cain
“Working with the team at Due North has provided our business with immediate results! They have been able to assist us to implement initiatives that have had a direct impact on our annual targets as well as improving a number of business processes.”

Ben Waterman

The overarching elements of your digital marketing strategy.

Customer Strategy

Develop an intimate knowledge of your potential customers.

  • Target Audience
  • Customer Personas
  • Value Proposition
  • Customer Journey
  • Data overlay

Search Strategy

Establish how to use search engines to drive awareness

  • Target Audience Search Behaviour
  • Keyword Research
  • Prioritisation
  • Paid, Organic & Content

Website Strategy

Develop how your website can best engage and convert visitors.

  • User Journey
  • Core Messaging
  • Social Proof
  • Value Adding Content

Content Strategy

Content is the fuel that will power all your digital marketing activity.

  • Content Pillars
  • Content Plan
  • Content Optimisation
  • Content Promotion
Communication

Plan of Attack

Create the right plan together, that works for all parties.

  • Who is doing what?
  • When will it be done?
  • How do we assess? 
 

1. Review of current strategy and business objectives.

Before we can embark on any sales and marketing growth framework, we need to assess our customer strategy, which involves developing an intimate knowledge of your potential customers.

“Who are we selling what to? And how are we going to do it?”

We will review your current strategy and plans, taking into account:

Your customer strategy is basically a way to define who you are selling what to. It is the most important question a small business owner can continually ask, and strive to get better and better at. Your customer strategy should pull everything together on your product or service and be clear on who you think will buy it and why. It should also form the basis of your sales and marketing strategy by placing the customer first in everything you do.

2. Management: data, tracking, reporting, optimisation and insights.

First and foremost is to ensure we have the right management in place for your marketing channels. And the first port of call is to make sure we have the right tracking in place to record accurate data from all areas of the business. Then we can start to produce the reports we need to see what is working and what isn’t working in your marketing, sales, customer service etc.

Questions that we’ll explore with you:

By establishing the right management framework, we’ll be able to determine:

We’ll gather and analyse all your business analytics, predominately using Google Analytics, but also taking into account data tracking across some/all of the following platforms (depending on the nature of your business):

3. Audit, analysis and recommendations of current revenue generation.

This is where the real value and insights are revealed with a thorough audit into each of your key sales and marketing channels. We’ll review:

Marketing (campaigns, assets):

Repeat customers:

Determining the lifetime value of a customer and identifying strategies to increase this over time with long-term relationships and repeat business. 

4. Tactical plan of attack.

Plan to achieve (the high priorities) in the next 90 days:

We’ll develop a plan for the next 3-4 months, which focuses on getting in, getting dirty, grabbing the low-lying fruit and getting some good results on the board. This is all about creating a strategic plan of attack with a project plan that will move you from your current reality to achieving your targets. 
The basic metrics will include:

12 month high level plan to go from woo to woohoo!

We’ll also work with you to develop a strategy for the next 12 months. We’ll show you how you can increase leads and revenue with lower costs and improve how you operate. We will also provide whatever resources you don’t have but need.

Due North

What does a strong digital marketing strategy look like?

Due North
Due North

2020 Be Gone Special
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“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service.”

Peter Thomas

“I’ve been working with Ben, Lisa and the team at Due North since 2017 and they’ve been awesome. If you’re looking for an honest and reliable no BS team, then I wouldn’t hesitate getting in touch with Ben and the team.”

Adam Di Florio
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