I’ve personally analysed over 200 websites in the past three months and over 1,000 in the past two years! Through this analysis I’ve only come across two websites that have mastered the biggest problem most websites have. That means 99% of website are impacted by this problem – your website included – and it’s you can be sure it’s impacting your bottom line.
And here’s the thing, it’s a super easy problem to solve. So simple that you’ll kick yourself when you hear it. It’s marketing 101 yet nearly every web developer and digital marketer misses the mark with this one.
Not only is it an easy fix, it’s easy to implement and will be one of the best investments you make in your marketing. It will literally, as in overnight, significantly improve both the quantity and quality of the leads you get on your website – I guarantee it!
And the best part, is its actually really easy to fix, to implement. It will take some time and resources to get right so not a super quick fix, but once you do get it right, it will be the best investment you’ve made to your marketing in some time.
So, what is the BIGGEST problem with YOUR website? Drum roll please…
Your customer doesn’t give a sh*t about you!
That was blunt, I know. But I had to rip the band aid off to save you more pain. The truth is your client doesn’t know you, so why would they care about you? They care about one thing and one thing only – themselves.
Your customer doesn’t give a sh*t about you!
The human race, unfortunately, is innately selfish. You can’t change that, but you can make it work for you. When a customer comes to your website, they want to see that you care about them. So, stop trying to get them to care about you and start showing how much you care about them by understanding their frustrations and solving their problems.
Solve the problem!
If a customer is coming to your website, they have a problem that needs to be solved. They need the best solution to meet their needs. If all you are doing is talking about you, then you aren’t solving the problem the customer is looking to fix.
Talk to me in my language, show me how you get what I’m going through, that you know my issues and can solve my problems. Show me how you can help me and how you have helped others achieve the outcomes I’m looking to achieve.
Show the proof!
Your customer wants proof, proof of who you are, proof of the outcomes you provide and proof that you can solve their problem – so demonstrate your value. Show how you do it better, faster, cheaper, easier, or simpler. This is how you build trust and show that you are as good as you claim to be.
Proof can come in the form of the testimonials, case studies, awards, media articles, local sponsorships, charity support, content marketing (checklists, cheat sheets, articles, eBooks, etc.) and the list goes on!
Stop we’ing on yourself!
We call it the ‘we we syndrome’. The vast majority on most websites are self-focused like, ‘we, I, us, our’. This needs to shift to being customer-focused and you do this by using ‘you’. Ideally, your website should be 70% customer focused. Check out how your business is performing by using the customer focus calculator here https://www.customerfocuscalculator.com/.
Ok, so now you have no excuse. Stop making the BIGGEST mistake on your website – care about your customers first, then watch how much they start to care about you!
