The best marketing tells stories. It connects you (and your story) with your customers and potential customers on an emotional level. And we all have great stories to tell that make ‘me’ care about you and your products – we just need to learn to tell the stories better! So here is a nugget of gold that will help shape the stories you tell (and thus how well you connect with your tribe!). It’s a bit longer than normal, but worth every minute of this 18 minute long gem!
Ben Hirons
Ben Hirons is the founder of digital marketing agency Due North (www.duenorth.com.au) and a highly experienced digital marketer. Over the last two decades, Ben has helped some of the largest and most iconic brands in Australia develop, execute and manage their marketing strategy, understand their analytics, optimise their search results and create a stream of leads for their business.
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