How Understanding Compound Interest Leads to Outstanding Digital Marketing Results
Albert Einstein once said:
“Compound interest is the eighth wonder of the world”
And this is equally as important to the world of marketing (and indeed every component of your life) as it is to finance.
Let’s break this down:
- If we get 4% growth from SEO/organic visitors
- If we get 4% uplift from Google Ads
- Website converts 4% better
- When that phone rings you engage lead 4% better
- Nurture leads 4% better
This isn’t a 4% growth.
It’s 4% on 4% on 4% on 4% on 4% growth.
That’s 21% growth!
So, you can see how quickly small improvements ‘compound’ into significant growth in marketing results for any business. It’s a multiplication of growth, not an addition.
This process is all about tweaking, improving, changing and adapting, bit by bit. It’s not about getting 9000% explosive growth, that’s a misconception. It’s about understanding the different aspects of digital marketing and how small improvements will compound into amazing long-term digital marketing results.
It’s all about ‘how do we get a little bit better, a little bit better, a little bit better…’
That is why this process is so important:
