Game Changing Revenue Analytics
Optimise around quality leads, not quantity of leads, for superior Google Ads ROI.
Wastage: 30% of Google Ads costs produces poor quality leads
The core challenge with Google Ads and Lead Generation:
- Google Ads is managed and optimised around quantity of leads.
- It’s not optimised around revenue or quality of leads.
- You don’t know how much revenue you make from Google Ads.
- You don’t know which campaigns and keywords are generating good leads versus dud leads.
- You don’t know how much money you are leaving on the table.
There are fundamental flaws in the way all Google Ads campaigns are managed for lead generation.
Introducing the game changing revenue analytics software for lead generation
Outcome: 20% increase in quality leads within 90 Days
We’ve built some pretty cool technology that allows us to solve these challenges that produce superior returns from Google Ads. We connect Google Ads data with CRM data to analyse quality and revenue.
- How much revenue we made from Google Ads.
- Which parts are producing poor quality leads.
- Which parts are producing great leads and revenue.
- Where in the sales process are leads falling down.
Your CRM data holds the key
Optimise for quality and revenue, not just volume!
While other agencies rely on optimising around volume of leads and Google’s automation, our proprietary AI powered software and analytics integrates your CRM data with Google Ads data, giving you complete visibility and control over what’s working and what’s wasting budget. It analyses every campaign, keyword, and lead showing exactly which efforts generate profit, not just clicks.
Our Software and Smarts handles:
- Complete Revenue tracking: Connects every click/cost to and lead and revenue - real business outcomes!
- Superior Optimisation: Optimises the campaigns and audiences based on quality and revenue driving the best ROI and reduces wastage on those that aren’t profitable
- Lead quality scoring: Analyses your CRM data to find the leads most likely to convert.
- Driving More quality leads!
Imaging waking up to this dashboard
The Collaboration of AI and Human Intelligence
Technology is powerful, but strategy wins campaigns.
The secret to our success isn’t just our AI—it’s how we combine cutting-edge technology with human strategic thinking. Our senior experts collaborate with our AI to develop campaigns that are both technically sophisticated and strategically sound.
Strategic foundation
Human experts build the marketing strategy and messaging framework
AI Analysis & execution
Our technology handles the complex optimisation and real-time adjustments
Continuous learning
The algorithm learns from your unique business needs and customer behaviour
Expert oversight
Senior strategists monitor, analyse, and refine performance continuously
Results That Speak for Themselves
20% improvement in the first 90 days—that's just the beginning.
Our clients don’t just see incremental improvements; they experience transformative results that impact their bottom line from day one.
Average client results:
- 20% performance improvement within 90 days
- Reduced cost per acquisition while increasing conversion volume
- Higher-quality leads that convert at better rates
- Sustainable growth that compounds over time
Take Control of Your Google Ads Success
Stop letting Google dictate your results. Start outperforming your competitors.
While your competitors rely on Google’s automated systems and junior-level management, you can gain the unfair advantage that comes from world-leading AI combined with senior strategic expertise.
The Power of Senior Technical Expertise
You deserve more than junior staff managing your most important campaigns.
Our team isn’t made up of account managers fresh out of uni. We’re seasoned technical experts who’ve spent years (each 10+ years) mastering the complexities of Google Ads, understanding every nuance of the platform, and developing strategies that consistently outperform industry benchmarks.
What sets our team apart:
- Some of the most experienced in the country
- Marketing minds combined with technical expertise
- We treat your money as if it was our own
Short-Term Wins, Long-Term Growth
Grab quick wins today while building sustainable competitive advantages.
You don’t have to choose between immediate results and long-term success. Our approach delivers both.
Quick Wins
(0-90 days)
- Immediate campaign optimisation and waste elimination
- Rapid identification and exploitation of high-performing opportunities
- Strategic adjustments that improve ROI from day one
Long-Term Gains
(90+ days)
- Continuously trained algorithms that get smarter over time
- Sustainable competitive advantages through proprietary insights
- Scalable systems that grow with your business
Take back control of your Google Ads and outperform your competitors with our proprietary AI technology and senior expertise.
Stop letting Google control your ad spend. Our world-leading AI software, combined with the smartest senior technical minds in the industry, delivers the kind of results that will transform your business—averaging 20% improvement in the first 90 days alone.
CASE STUDY: 1 Year Engagement
In 4 months, Merlo tripled their return on ad spend
We recovered around 50% in wasted spend a month, and reinvested it in products that now drive sustainable, scalable profit.
“Due North is a great agency to work with. Their communication is excellent, they’ve bought the digital strategy that is taking our marketing to the next level, and they are delivering on what they say they will. Very happy with our decision to bring them onboard.”
Pippa McCreery | Head of eCommerce, Merlo Coffee
+345%
ROAS Improvement
$7,895
Monthly Savings achieved in 30 days
54%
Increase in wholesale leads
Frequently Asked Questions
Our proprietary AI gives you transparency and control that Google's black box algorithms don't provide. You see exactly what's happening and why, with the ability to make strategic adjustments based on your business goals.
We specialise in taking over underperforming campaigns and turning them around. Most of our clients come to us after being disappointed with their previous agency's results.
While every business is different, our clients typically see meaningful improvements within the first 30 days, with our average 20% improvement milestone reached within 90 days.
Ready to transform your Google Ads performance?
Let’s chat about how we can help you achieve 20% improvement in the first 90 days.
"*" indicates required fields