Blog
Ben Hirons
Ben Hirons is the founder of digital marketing agency Due North (www.duenorth.com.au) and a highly experienced digital marketer. Over the last two decades, Ben has helped some of the largest and most iconic brands in Australia develop, execute and manage their marketing strategy, understand their analytics, optimise their search results and create a stream of leads for their business.
Deadly Marketing Sin #4: Thou shalt not market ice to Eskimos!
Are you committing Deadly Marketing Sin #4 and selling the wrong solution to the wrong audience? Get these fundamentals right to make your marketing stick.
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Marketing Analytics 101: Where to start and what to track
Marketing analytics is the process of measuring and analysing your marketing performance to improve efficiency and maximise your marketing budget.
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A Guide to Delivering Value with Outcome-Based Digital Marketing
Your business provides a solution to the problem that produces specific outcomes
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Why are my competitors more successful than me?
Marketing is a competition and its time to find out why you have competitors that are more successful than you
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Leveraging a Competitive Advantage in Digital Marketing
Like in many aspects of our lives, competition is what drives us to do better.
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Deadly Marketing Sin #3: Thou hast instilled no trust!
Are you committing Deadly Marketing Sin #3 and not giving your customers a reason to trust you? Find out how you can build rapid trust.
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Deadly Marketing Sin #2: Thou shalt not confuse me!
Are you falling victim to Deadly Marketing Sin #2 and confusing your customers? Find out how to create compelling messages that results in more sales.
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Deadly Marketing Sin #1: Thou shalt not bore me!
Are you committing Deadly Marketing Sin #1 and boring your customers? Find out how to make your marketing more engaging.
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Google Ads Optimisation Process
In the fast-paced world of digital advertising and marketing, waiting a month to assess your campaign's performance just won't cut it.
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Marketing Effectiveness: The Stark Reality
Ever wondered just how effective your marketing is? Numbers don’t lie – and I have to admit these numbers, they made me physically sick!
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