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Marketing Analytics 101: Where to start and what to track

Marketing analytics is the process of measuring and analysing your marketing performance to improve efficiency and maximise your marketing budget.
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CD Baby Email – A little example of awesomeness!

I recently came across this easy, practical, simple, yet an extraordinary bit of marketing that anybody can implement into their business tomorrow.
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The Secret Weapon Required In Your Marketing Arsenal

With access to so much data at our fingertips, we need to be very clear and disciplined on what we do with that data and how we use it to improve what we do.
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Hell Yes or No!

It's too busy, we’re trying to do too many things, and please too many people. It's time to simplify!
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