Due North

How to Build a Knowledge Base Quickly (And Why It’s the Most Important Thing You Can Do Before Buying Any AI Tool)

Most business owners I speak to tell me they don’t have a knowledge base. They’re wrong. They have one. It’s just scattered across 14 different places — a SharePoint folder nobody updates, an old email chain, the head of their best salesperson, a capability statement from 2019, and about six years of call recordings nobody […]

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