Take a knee. Close your eyes. Picture this legendary fable. Bruce is one of your average sales reps. Actually, that is probably a little harsh. Bruce is pretty good. He turns up, does the work, follows the process all of the time, asks good questions and closes a reasonable number of deals. Six months ago, […]
Meet Bruce: The Sales Rep Who Gets Better Every Week Read More »
The old adage is true. First movers win. Not always. Not automatically. And not if they’re reckless or build rubbish. But when a new marketing or sales channel opens up, the businesses that move early and move well usually get the biggest rewards. We’ve seen this movie before. In 2006, SEO was still young, simple
The AI Sales Agent First Mover Advantage Is Here Read More »
Here is a stat that sounds wrong the first time you hear it. Around 55% of enquiries would prefer to chat with an AI bot than a human. My first reaction was the same as most business owners. “No way. That’s baloney.” But, then you think about your own experience as a customer and it
Why Customers Would Rather Talk to AI for Transactional Enquiries Read More »
Building the right AI sales agent has significant benefits for your sales team. Not next year. Not in six months. Now! AI sales agents have an immediate impact on increasing revenue, lifting margin and decreasing costs by engaging every lead, qualifying consistently, and eliminating repetitive work that slows your reps down. 32% missed leads The
Australian businesses are in a strange spot right now. Growth is absolutely still there, but the days of “just hire more reps and make more calls” are over. The businesses that are winning are the ones that have deliberately redesigned how they generate, handle and convert demand – with data, automation and AI built into
Seismic Shifts in Australian Sales Right Now Read More »
I don’t want to talk to your sales rep! I have to be honest with you. There are times when I genuinely don’t want to talk to your sales reps! Not because your team is bad. Not because what they have to say doesn’t matter. Not because every customer interaction should be automated into some
When customers prefer AI sales agents Read More »
Most business owners I speak to tell me they don’t have a knowledge base. They’re wrong. They have one. It’s just scattered across 14 different places — a SharePoint folder nobody updates, an old email chain, the head of their best salesperson, a capability statement from 2019, and about six years of call recordings nobody
I’ve spoken to hundreds of business owners who tell me they’re already using AI for sales. When I ask what they mean, nine times out of ten they point to the chat widget on their website. That’s not an AI sales agent. That’s a receptionist with a script. I get why the confusion exists. Both
Why a Web Chat Agent Isn’t Enough — And What You Actually Need Read More »
Every time I talk to a business owner or sales leader about AI, I get the same reaction. They’re interested. They can see the potential. And then they say something like, “We’d love to look at that, maybe in 12 months once things settle down.” 12 months. As if the leads they’re losing right now
The Low-Hanging Fruit Every Business Can Capture With an AI Sales Agent Read More »
