Due North

Building the right AI sales agent has significant benefits for your sales team. Not next year. Not in six months. Now! AI sales agents have an immediate impact on increasing revenue, lifting margin and decreasing costs by engaging every lead, qualifying consistently, and eliminating repetitive work that slows your reps down. 32% missed leads The

Australian businesses are in a strange spot right now. Growth is absolutely still there, but the days of “just hire more reps and make more calls” are over. The businesses that are winning are the ones that have deliberately redesigned how they generate, handle and convert demand – with data, automation and AI built into

I don’t want to talk to your sales rep! I have to be honest with you. There are times when I genuinely don’t want to talk to your sales reps! Not because your team is bad. Not because what they have to say doesn’t matter. Not because every customer interaction should be automated into some

Most business owners I speak to tell me they don’t have a knowledge base. They’re wrong. They have one. It’s just scattered across 14 different places — a SharePoint folder nobody updates, an old email chain, the head of their best salesperson, a capability statement from 2019, and about six years of call recordings nobody

Every time I talk to a business owner or sales leader about AI, I get the same reaction. They’re interested. They can see the potential. And then they say something like, “We’d love to look at that, maybe in 12 months once things settle down.” 12 months. As if the leads they’re losing right now