Engineering your Marketing System
Driving 25% Year on Year Revenue Growth for Business Owners:
- Crafting competitor beating marketing strategy
- Engineering robust marketing analytics
- Scalable results and revenue growth
- Business to business technology »
- Industrial and manufacturing brands »
- Personal and professional services »
Our engineered formula for growth is based on nailing these five steps.
Analytics
Know exactly where you are right now and use this information to make the right decisions.
Your business' most important asset
The most valuable asset of any business is its ability to generate revenue… and generating revenue is a combination of mastering marketing and sales. Knowing exactly what your customer really wants (and needs) and then delivering on that value better than your competitors.
It's time to build a great asset!
Strategy
How are we going to get your business from where it is today to where you want to get it to…on the quickest, easiest path of least resistance.
- Who are we selling what to?
- How do we find and engage more of your target audience?
- How do we maximise relationships (leads, customers etc)?
- Analysis of low hanging fruit and how to get quick runs on the board.
- What is the long term strategic work?
Analytics
At the core of all great marketing is the data that tells you what is and isn’t working.
- Data capture of all marketing and sales activity.
- Reporting framework.
- Data integrity and centralisation.
- Reports and dashboards.
Execution
Work with great people to get good sh^t done!
- Team of highly capable and senior people.
- Cross spectrum skills set and autonomous.
- Internal and external resources/people/partners.
- All boxes ticked.
Optimisation
We get better and better and better and better.
- Identify what’s working well and how do we do more of it.
- Identify where things are falling short and how to fix and improve it.
- Identify what do we need to stop doing.
Management
Ensuring we have the right management framework and cadence in place to scale.
- Daily quick checks.
- Weekly WIPs and high-level results.
- Monthly review, analysis and plans.
- Quarterly strategy, review and plans.
- Annual plan and strategy.
“I set Due North a target of growing my business by 25% within 6-12 months. They delivered in just 4! Their professionalism, communication and results have been excellent.”
Guy Wilson
“I’ve been working with Ben, Lisa and the team at Due North since 2017 and they’ve been awesome. If you’re looking for an honest and reliable no BS team then I wouldn’t hesitate getting in touch with Ben and the team.”
Adam Di Florio
Want to grow your business?
