Sharing engaging content is a crucial part of any successful digital marketing strategy. You can create the best content in the world, but if you aren’t sharing it effectively with your audience, there’s no point.
By sharing your content, you can amplify your message and build a strong connection with your target audience. In this guide, we’ll explore the different channels and methods you should be using to share your content and reach your audience effectively.
Your Website
Your website is your digital storefront and the primary hub for your content. This is the first impression that many customers will have of your business.Â
So, whether it’s blog posts, case studies, whitepapers, or videos, your website should be full of engaging content. On your website, you have full control over the user experience and design, so you can ensure that your content looks exactly as you want it to.Â
So, when using your website to share content, consider:
- SEO: Most of your web content exists for SEO, so make sure it’s fully optimised with relevant keywords, meta titles and descriptions to climb the ranks. And don’t forget to monitor your rankings regularly and re-optimise as necessary.Â
- Easy Navigation: You want users to be able to find your content easily. Don’t send them on a wild goose chase, create a well-organised structure that leads users directly to your content.
- Mobile Optimisation: As many of us search while on the go now a significant portion of web traffic comes from mobile devices, so make sure your website and content are mobile-friendly.
We are pretty much all constantly scrolling through social media. It’s where we go when we have a spare second while waiting for the kettle to boil or waiting for our coffee to be served or even during ads in our favourite shows. This makes them a powerful tool for sharing content and connecting with your audience.
By sharing your content on Facebook, Twitter (X), LinkedIn, and Instagram you can reach a broader audience and even encourage further sharing. Social media is a form of digital word-of-mouth and it’s powerful!
To help make your content stand out on social media, consider:
- Consistency is Key: Create a regular posting schedule to keep your audience engaged. Posting too often can annoy followers and cause them to unfollow while posting too infrequently can cause followers to forget about your business.
- Use Hashtags: Relevant hashtags can help group your content with other relevant posts that your audience is looking at. This can help increase your content’s discoverability online.
- Engage with Comments: Build a sense of community with your followers by responding to their comments. By acknowledging and responding to comments you are nurturing your audience and showing them that you care. This in turn builds stronger trust and relationships.
- Make the Posts Engaging: Use eye-catching graphics and catchy headlines and copy that resonate with your audience and make them stop scrolling. If you can get them to stop for a few seconds then you’re more likely to be able to get them to share your post.
Press Releases
Press releases are a great way to share any significant news, product launches, or important updates with a large section of the community. PR distribution services can help you get your content out to a larger audience through journalists, bloggers and even media outlets.Â
A well-crafted press release can get your business more extensive exposure and mainstream media coverage. This can make your brand seem more important and trustworthy to your audience.
When using press releases, remember these best practices:
- Keep it Newsworthy: Press releases need to be genuinely newsworthy to capture media attention, so stick to the important facts and details.
- Concise and Informative: Write in a way that is concise and informative, and provide all the necessary details upfront, without all the fluff. PR is less about the fluff and creative writing, and more about the newsworthy details.
- Include Visuals: Incorporate relevant images and multimedia files to enhance your press release and make it more engaging.
Email Marketing
Email marketing is a powerful tool for sharing content as you know your subscribers are interested in hearing what you have to say. Send out regular newsletters and updates to keep your audience engaged and informed about your latest content.Â
Regular emails are a great way to nurture your leads while providing value and building trust. Here are a few tips to help you make the most of your email marketing campaigns:
- Segment Your List: Segment your email list to ensure that your audience only gets content that is of interest to them. Don’t bore them with irrelevant content, as this is likely to make them unsubscribe.
- Compelling Subject Lines: Craft attention-grabbing and relevant subject lines to boost your email open rates. Find a happy balance between catchy and relevance without sounding too click-bait-like to increase interest and trust.
- Clear Call to Action (CTA): Include clear CTAs to guide your recipients to take the desired action. Include clear and relevant links or buttons so readers know exactly what you expect of them, and how to proceed.
Video Sharing
Videos are another great way to content with your audience. Not everyone likes to sit and read a lengthy article, but most of us will sit and watch a short video, as long as it’s engaging. Share engaging and relevant videos on social media and YouTube to connect with a different segment of your audience.
Create videos that entertain your audience while providing value and educating them on your field. And when sharing your videos consider:
- Create Engaging Thumbnails: Create thumbnails that are eye-catching and relevant to increase clicks, but beware of click-baiting your audience as this can lead to a lack of trust. People like to know what they are getting when they click on a video, so keep thumbnails relevant.
- Optimise Video Descriptions: Use relevant keywords and descriptions to improve search visibility. Write clear descriptions that outline what your video is about so they know what to expect.
- Include a CTA: Like any content, you don’t want your videos to be a dead-end, so encourage viewers to take further action like, subscribe, or visit your website for more information.
Industry Publications
Collaborate with trusted and relevant industry publications to help you reach a more targeted and niche audience. Contributing content to respected publications within your industry can help establish your business as a thought leader in your field and build trust, all while generating strong backlinks for your SEO.
When working with industry publications remember to:
- Research the Audience: Make sure you understand the audience you are writing for and tailor your content to their interests. It’s also important to check that their audience aligns with your target market, otherwise, you could be writing to an uninterested crowd.
- Follow Editorial Guidelines: Read and follow the publication’s guidelines for submission and formatting when writing your pieces to ensure they are approved and published.
- Promote the Content: Link to and share your articles on your website and social media to maximise exposure and further build credibility.
Boost Engagement by Sharing Content Effectively
Sharing engaging content is the key to extending your digital reach and connecting with a wider audience. You don’t create the content for it to not be seen, after all, so share it! But remember that not everyone likes to read or view the same kind of content, so keep it varied and share it on multiple platforms.
By following these tips for best sharing practices you can boost your digital engagement and reach exponentially. So get out there, and get creating and sharing!
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