Expert Google Ads Management
Transform your Google Ads with best in class ROI.
- Better campaign management
- Stringent optimisation
- Scale with cost per acquisition model
34%. The average year-on-year growth achieved for all our clients.
5 essential steps to discovering the gold in your Googles Ads campaign.
Competitive Advantage
The first and foremost starting point to any success in your Google Ads campaign is having a clearly defined competitive advantage.
Search Strategy
The second step to excellent ROI and a successful Google Ads Campaign is having the right campaign strategy in place targeting the low-hanging fruit.
Traffic Optimisations
It’s so important in getting everything pumping as quickly as we can and as efficiently as we can, so it drives revenue to your Google Ads account ASAP.
Site Engagement Optimisations
The three phases and nine optimisation tasks you need to see great results in your Google Ads account.
Google Ads Management
The beauty of having the Google Ads Management services is that it becomes a channel that you can scale both up and down quickly and easily.
A digital marketing agency serious about performance!
Delivering rapid results with outstanding Google Ads management services
CASE STUDY: 6 Year Engagement.
Doubled in 6 months, $15M to $250M in 6 years.
- Leading EFTPOS Solutions Provide
- 25,000+ Terminals across Australia & NZ
“Our business has used Due North for over six years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large digital agency, get personalised service and clear plain English about how to improve your digital marketing.”
1200%
Growth in enquires
1000%
Growth in sales
500%
Growth in visitors
Executing Google Ads campaigns and creatives with precision.
Google Ads
Google Ads is one of the most effective methods of gaining leads.
Reach your target audience effectively, maximise your ROI, and grow your business with expertly crafted campaigns. From keyword optimisation to ad placement strategies, we deliver results that elevate your brand in the digital landscape.
SEO
Increase your web presence and organic search engine traffic to your website.
Our team harnesses the latest strategies to boost your website’s visibility, increase organic traffic, and propel you to the top of search engine rankings. Dominate your niche and attract quality leads with our tailored SEO solutions.
Website
First impressions count! Creating a strong digital presence through your own website.
Our skilled developers craft custom websites tailored to your needs, ensuring optimal functionality, stunning design, and seamless user experience. From concept to launch, trust us to bring your vision to life and drive online success.
Content
Content is pivotal in driving awareness of your brand.
Our expert team crafts compelling, SEO-optimised content tailored to your audience, driving engagement and boosting your brand’s visibility. From blog posts to social media campaigns, trust us to deliver quality content that resonates and drives results.
Why Choose Due North as Your Google Ads Management Partner?
Achieving visibility and driving conversions can be a daunting task. However, with the right strategy and expertise, leveraging Google Ads can transform your business's online presence
We are more than just marketers – we are Google Ads experts dedicated to delivering tangible results for our clients. Our team of seasoned professionals possesses a profound understanding of the intricacies of Google Ads, honed through years of experience navigating its ever-evolving landscape.
Tailored Strategies for maximum impact
We take a bespoke approach to Google Ads management. We delve deep into understanding your unique objectives, target audience, and industry landscape.
Transparent Communication
From campaign inception to ongoing optimisation, we maintain open lines of communication, keeping you informed every step of the way.
Data-Driven Decision-Making
We leverage cutting-edge tools and advanced analytics to meticulously track campaign performance, identify key trends, and optimise strategies in real-time.
Continuous Innovation and Adaptation
We stay abreast of the latest industry trends, algorithm updates, and emerging technologies to keep your campaigns ahead of the curve.
CASE STUDY: 6 Year Engagement.
25% growth in 4 months, tripled in 6 years
Engagement: Sept ’16 – Current
“I set Due North a target of growing my business by 25% within 6-12 months. They delivered in just four! Their professionalism, communication and results have been excellent.”
Guy Wilson | Fort Knox Self Storage
- Customer Experience
- Search Management (SEM and SEO)
- Content Strategy and Recommendation
- Web Design and Development
135%
Growth in leads
115%
Growth in sales
214%
Growth in visitors
Google Ads Management that beats your competition.
Define and refine your competitive advantage
Our 1st challenge is to have a value proposition that is more compelling and clearly differentiated than your competitors.
A smart marketing strategy that delivers
Who are you really selling what to, how and when are you going to communicate to them is our second priority to winning at marketing.
Competent senior team of marketers
As Jim Collins says, you need the right people on the bus and in the right seats, and the wrong people off the bus to go someplace great.
Featured in the Media:
Google Ads Management: An extension of your business.
Your team...
When you work with Due North, you are getting the best digital marketing services from the best digital marketing agency.
We’ve deliberately handpicked only the best, senior digital marketing professionals to ensure we can provide a full service digital agency offering. They know how to deliver what’s required for every client, every task, on time, to the highest standard to ensure your digital marketing efforts are successful.
- The best processes
- The best technology
- The best people
Because that’s what gets the best results.
Our top team of digital marketing experts bring world-class skills and experience in digital marketing strategy, branding, search engine optimisation, advertising, and content marketing, with the added business nous and real-world perspective that comes from having run their own company before.
What’s more, they’re great to have a beer with!
8 experts
Your go-to team of highly experienced marketing specialists.
20+
Years in business
100+
Years of comined digital marketing expertise
22k
Small business clients for Commonwealth Bank using our B2B sales channel
Meet your senior team of Google Ads experts.
Hi, I'm Ben, your Guide. You get to work directly with me and my team of senior digital marketing experts.
Over the last 20 years, I’ve started and run four different businesses and I’ve employed (and sacked) over 20 digital marketing agencies and digital marketing consultants because they never delivered on their promise. I knew I could do better. So, I formed Australia’s premier digital marketing agency, Due North.
When you work with Australia’s leading digital marketing agency, you deal directly with our experienced digital marketing superstars who have owned their own businesses and have at least 15 years of digital marketing experience. Unlike a lot of digital marketing companies we bring extensive digital marketing expertise across various disciplines and industries, we can provide strategic advice, execute the plan – and generate the digital marketing results you need.
Most importantly, we take you on the right journey that delivers results, short and long term.
The Outcome:
Rapid results while ensuring long-term growth
Quick wins are the number 1 priority. By grabbing the low-hanging fruit, with great google ads management, your new marketing system will be a self-funding machine to growing profit. Quick wins give us more profit that we invest in the long-term assets that allow us to scale your business to new heights, that will see you soon spending $1 million on your marketing because it is making you $10, 20 and $30 million in revenue.
The leading digital marketing agency that delivers results...
15 Years. The minimum amount of marketing experience every single staff member has at Due North.
Google Ads Strategy
Every business is different and will need strategies to achieve different outcomes with different Google Ads management approaches. In order to define the appropriate strategy for your business, we will assess and analyse available information with the aim of addressing the following questions:
- What are we wanting to achieve? – Depending on the nature of your business, you may be looking to increase leads (e.g. by 20%) or increase sales (e.g. by 10%), or increasing both.
- What’s the current reality? – In order to assess this, we’ll take a look at volume of visitors to your site, volume and source of leads, sales and revenue as well as your conversion rates.
- What’s the path to get there? – We’ll recommend the best path forward and will likely include a combination of the following – increase quality of visitors (e.g. by 5%), increase quantity of visitors (e.g. by 7%) and increase website conversion rates (e.g. by 6%).
- What’s my target audience searching for? – This involves conducting in-depth keyword research, defining the core messages, and establishing what your website landing pages need to communicate.
Google Ads Analytics
The right information with which to make decisions
Having the right reporting framework in place for your Google Ads management is vital to see what is working well and what isn’t, so we can do more of the good and fix or stop the bad. Your BI Framework from Google Ads should include:
- Tracking of outcomes – The types of tracking that you should have in place include basic Google Analytics set up, inbound phone tracking, e-commerce tracking and other business outcomes. It will allow you to see how many leads your business got, how much revenue your business received and the lifetime value of each client.
- Reporting – By putting this tracking in place, it will allow you to report on different aspects of your business. Our standard approach is to report on 5-7 high level numbers weekly and with monthly detailed data, analysis with recommendations. We provide the reporting structure (spreadsheets and dashboards) for you, so that all you need to do is review them.
- Outcomes to your business – This is about linking all the pieces of the puzzle together to reveal insights as to what real business outcomes are being generated from your Google Ads campaigns.
- Site engagement – You can’t run an effective Google Ads campaign without also assessing what is happening once visitors actually reach your website.
- Visitors to your website – One of the key aims of Google Ads is the ability to drive higher volumes of traffic to your website, so we should be looking at how well your marketing and advertising campaigns do this.
Google Ads Optimisation
Short-term growth
Everybody says they optimise their Google advertising, but that’s like saying everybody communicates. And we all know there are good communicators, poor communicators and average communicators. The right Google Ads management will develop with you a strict and effective optimisation process that will see a real growth in results.
- Our approach to optimisation – Our optimisation strategy is to manage campaigns by outcomes. It involves strict optimisations that reveal information about how your campaign is really performing. What we always tell clients is that if you are managing your campaigns by outcomes, then your Google Ads campaign should become a variable cost model to your business = i.e. the more you spend, the more revenue you make.
- Conversion optimisation: leads or revenue – This involves identifying which parts of the campaign are generating leads/revenue that is below our target costs and do more of them, including more similar keywords and more budget. And, which parts of the campaign are outside our cost metrics, and can we get it converting better with a more effective landing page.
- Management by outcomes – Cost per lead or cost per revenue.
- Budget optimisation – This involves allocating more money to better performing keywords and components.
- Site engagement optimisations – This involves identifying which keywords are producing high bounce rates and low time on site, which keywords are showing good engagement, and how do we do more of the good and less of the bad.
- Search Query Analysis (SQA) – Although keyword research is conducted early on in the campaign development, it remains an important part of the optimisation process. It involves analysing weekly/monthly search query analysis to see exactly what people are typing into the search box to make your ad display. What new keywords can be added that will increase campaign performance and what negatives do we need to add to stop your ad from displaying (adding negatives every week and month is vital to a good performing campaign).
Google Ads Management FAQs
How does Google Ads work?
Google Ads allows you to reach customers searching online for what you offer instantly! Google Ads works as a live auction, with advertisers bidding on keywords relevant to their business; generally, the higher the bid, the more prominent your ad. Whether your ad is shown depends on a few factors, mainly the relevance of your service or product to the search query, and, of course, your bid. You only pay for the ad when someone clicks on it to go to your website. We track conversions (sales, calls and leads) so you can see what’s working well. We also continually optimise your campaigns, giving you better returns for your investment or ad spend.
Is Google Ads right for my business?
Most times yes! Google Ads works well for many industries, services and products, both B2B and consumer. Long story short, if potential customers use the internet to learn about or find services or products that you offer, it’s very likely that Google Ads will increase your business. We’re happy to provide you with advice about your specific business as we have a wealth of experience in managing Google Ads for a variety of clients and industries.
Why should I choose Due North as my Google Ads management partner?
We have been managing many Google Ads campaigns for over 10 years. In that time, we have built up a wealth of experience about how to best set up and optimise Google Ads campaigns that works toward the best use of your budget. We keep a very close eye on campaign performance and have a tightly controlled optimisation process, aimed at giving you the highest exposure possible where it counts, within your budget. We don’t work for a commission, charging you a percentage of your ad spend, so you can be sure that we’re doing our best to ensure your business is not spending more than it needs to and is headed in one direction – Due North!
Can I just do my own Google Ads? How do I manage it?
You sure can – in fact, we even have a guide on how to do so, but a word of caution – almost anyone can drive, but not everyone can win Bathurst! Firstly, business owners are often so busy, it’s best to focus on what you do best – your business! Secondly, managing a Google Ads campaign takes a lot of knowledge, familiarity and experience to achieve the best results. Google’s tools are very powerful, but very dangerous if you look at the wrong metrics. Google Ads campaigns must be monitored closely and optimised regularly to ensure you’re not just losing traction and burning through cash! It is very easy to lose money fast through Google Ads if you do not know what you’re doing! Whilst we’re happy for you to give Google Ads a shot, we are obligated to gently remind you that there’s a reason the driver drives and the team manager manages when it comes to a winning team.
How much does Google Ads cost?
Google Ads costs whatever you budget for it – as much as you want it to! We control your keyword bids and monthly spend to keep within your budget and, unlike traditional media, you only pay when someone clicks on your ad. We also supply you with easy to understand reports about the performance of your Google Ads, so you can make informed decisions about how much to spend.
How do I save money on Google Ads?
By doing it right and being consistent! It is very easy to blow a lot of money on Google Ads if you don’t know what you’re doing. Running an effective campaign requires strategy, research, and analysis of the data to find ways to improve. We focus on delivering high quality traffic to your website (i.e., people who are actually searching for what you offer). We do this through meticulous keyword research and bidding; stringent targeting; high quality ad copy; and feedback about your website’s user experience to ensure the best efficiency for your spend.
How quickly will Google Ads bring leads into my business?
Unlike SEO, which is a lengthier process, Google Ads can allow your business to appear at the top of the rankings for relevant searches in as little as a day or two after launch. In saying this, there can be a period of a couple of weeks for a new campaign to ‘ramp up’ and start seeing results so it’s important to be patient! Due North closely monitors new Google Ads accounts performance in the early stages to identify any issues and promptly optimise accordingly.
How much do Google Ads cost per click?
Google Ads cost per click varies widely based on factors like industry, competition, keywords, and quality score. Costs can range from a few cents to hundreds of dollars per click.
How does Google deal with fake clicks?
Google employs sophisticated algorithms to detect and filter out fake clicks. It uses various methods, including IP filtering, click fraud detection, and manual review processes, to minimise the impact of fraudulent activity.
Do Google Ads campaigns really work?
Yes, Google Ads campaigns can be highly effective when properly managed. They offer targeted reach, measurable results, and the ability to adjust strategies in real-time, making them valuable for businesses.
What kind of results can I expect from Google Ads?
The beauty of Google Ads is its transparency. Additionally, we track the effectiveness of your Google Ads through conversion tracking. We can track sales, lead forms, calls, and we can even track if someone has clicked to get directions to your business. We keep you updated with weekly and monthly performance reports on your campaigns so you can see what is generating revenue for your business and make smart decisions accordingly.Is Google Ads relevant for a B2B business?
This can depend on the industry; however, we have many B2B clients for whom Google Ads is critical for their success. Business owners and decision makers still use Google and with Google Ads, you can get in front of them when they’re searching for what you offer.What’s the difference between Google Ads and SEO?
Google Ads is pay per click (PPC) advertising and SEO stands for search engine optimisation. There are two key differences when considering SEO or PPC advertising. The first is that paid ads often appear at the very top of the page, above the organic listings influenced by SEO. The second is that (what we call) ‘organic’ traffic from SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated together and strategically aligned to your overall digital marketing strategy. We offer both of these services at Due North.Is my website up to scratch for Google Ads?
Google Ads can deliver high quality traffic to your website; however, you need a website that delivers a good user experience in order to close the sale, achieving the best results for your spend. For example, a slow website that is not optimised for mobile and has a complicated structure can frustrate a visitor and cause them to leave your website. At Due North we provide analyses of your website, including user experience and we can implement changes to increase the success of your Google Ads campaigns.What is the difference between Google Ads and Google Ads Express?
Google Ads and Google Ads Express are very different. Google Ads is a robust platform that offers you a lot of control, but with that higher level of control comes a fair amount of complexity, which is often intimidating for small businesses. Google Ads Express offers a simplified interface with fewer options and less control over how exactly your budget is spent. Google Ads Express takes control of the management for you. This may seem like a useful feature, but you will never get the ROI of proper Google Ads management. Unlike Google Ads Express, Google Ads allows you to run multiple ads, control your bids and perform all manner of optimisations for maximum efficiency. It’s having the benefit of the human touch vs time involved that makes the difference here.Why are my Google Ads not showing?
This can be attributed to a number of factors. It could be because your site doesn’t yet make the cut regarding quality in Google’s eyes, or perhaps your budget for the day is already spent – there are many possible reasons. When we manage your Google Ads, we keep a close eye on campaign performance and any change in performance is investigated, diagnosed and communicated to you promptly, so you can feel at ease.What if my competitors click on my ads all day?
This is a common concern, but you can rest assured that Google has safeguards in place to identify accidental or malicious clicks on your ads. These are shown in the Invalid Clicks column of your campaign and you do not pay for these clicks.Where do Google Ads show and what types of ads are there?
Google’s capacity for reach is astronomical and it offers many mediums to reach internet users. Google Ads run across the search network; Google Display network; YouTube and Shopping network. Ads show on desktop, mobile and tablet devices. You can run text ads, image ads, video ads and shopping ads. You can target people who have visited your website; or audiences who are interested in your product or service. The possibilities are endless!Is Google Ads affordable for small business?
Google Ads can be affordable for small businesses, but budgeting is crucial. Ad costs depend on factors like competition and keywords. With careful planning, small businesses can achieve cost-effective results.Am I paying too much for my Google Ads?
To determine if you’re overpaying for Google Ads, analyse metrics like cost per conversion and compare them to your ROI goals. Regularly review and adjust your campaign strategy to optimise costs.Why is it important to measure leads from Google Ads?
Measuring leads from Google Ads allows businesses to assess campaign effectiveness, optimise strategies, allocate budgets wisely, and ensure ROI. It provides valuable insights for improving targeting, messaging, and overall marketing performance.
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Google Ads Conversion Optimisation – More Leads Equals More Revenue
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Mastering Google Ads Analytics: Tracking and Reporting
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4 Must-Know Strategies to Accurately Measure Google Ads Outcomes
It’s time to do great digital marketing!
Let’s chat over a cuppa about how we can help.
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Ben Perry
“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service.”
