Google Ads Agency Brisbane

Transform your business with more leads and better ROI.

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Expert Google Ads Management

Paid search is one of the quickest ways to start attracting quality, high intent traffic to your website.

With over 4 billion Google searches a day, you can’t afford to be complacent with your Google Ads campaign. The competition is fierce and you need all the edge that you can get! 

If you’re not maximising your search opportunities, you can rest assured your competitors will be. As a leading Google Ads Agency in Brisbane we have been giving our clients a competitive advantage in this ever-changing world of online advertising for over 10 years. We know a thing or two about what it takes to catapult your business with more revenue and rapid growth through Google Ads.

Google Ads are the way to go for business owners who want their company in front of customers. With over two thirds (67%)of all internet traffic coming from search engines like Google, it’s important that you own as much real estate on these pages – both paid and organic listings!

Understanding exactly what your target audience is searching for is going to help ensure that your business appears in one of the top 4 paid positions (even if your website isn’t ranking for those terms as yet). If your competitors are there, you need to be there too.

The Journey

We are yet to find a business that can’t improve their growth through Google Ads! 
With over 17 years of experience successfully growing our own businesses, we know the formula for business success. It’s all about:

Communication

Strategy

We’ll help you plan your journey so you’re on the right track to achieve great results for your business.

Analytics

We’ll put the right tracking, measurement, and analysis in place so we can make sure you keep on track and aligned with your strategy.

Optimisation

We’ll continue to optimise and improve results, to generate more profit for less cost, and bring you rapid business growth.

Google Ads is a powerful marketing tool that can help you generate qualified leads and drive sales, literally overnight.

Strategy

Every business is unique and will need strategies to achieve their desired outcomes. To define the appropriate strategy for your business, we will assess and analyse all information available with the aim of addressing these questions:

Analytics

The right information with which to make decisions

To see what is working well and what isn’t, you need to have the right reporting framework in place for your Google Ads. This way we can do more of the good and fix or stop the bad. Your BI Framework from Google Ads should include:

Optimisation

Short term growth

We know that Google Ads are a powerful way to reach your audience, but not all campaigns are made equally. That’s why as a leading Google Ads agency in Brisbane for online marketing services we have developed an effective process which provides real growth in results!

Google Ads FAQs

Google Ads is an amazing tool that allows you to reach local customers when they search for what your business has on offer. It can works for a wide range of businesses and sectors. Google Ads is a live auction, with advertisers bidding against one another over keywords that are relevant and applicable towards their service or product offerings; however you only pay when someone clicks through. 

You can choose the locations your ad may appear - whether that’s across Brisbane, Queensland or further out. Once your Google Ads are set up, we track conversions (sales, calls and leads) so you can see what's working well. We also optimise campaigns to ensure you continually improve your results.

The cost of Google Ads in Brisbane, Queensland can vary, but you get to choose the budget you set. At Due North, we control your keyword bids and monthly spend to keep within your budget and, unlike traditional media, you only pay when someone clicks on your ad. So you can make informed decisions around your ad campaigns we supply you with easy to understand reports on ad performance. 

We have been managing Google Ad campaigns for Brisbane and Queensland businesses for over 10 years. This has given us significant insight into how to best set up and optimise Google Ads to maximise your budget. About half of our Due North team live in Brisbane (what can we say - we're headed Due North!) and we know Brisbane's market and dynamics intimately. We don't work for a commission by charging you according to your ad spend, so you can be sure that we're doing our best to ensure your business is not spending more than it needs to and is headed in the right direction! We also have a tightly controlled optimisation process, aimed at giving you the highest exposure possible where it counts, within your budget. 

In short, you can expect greater awareness, enquiries and sales for your products or services because your business will be exposed to more people who are searching for what you provide. The great thing about Google Ads is that it’s transparent. You can easily track the effectiveness of your ads through conversion tracking.  You can track sales, lead forms and calls and you can even track if someone has clicked to get directions to your Queensland-based business. These are just some of the metrics we will keep you updated with through your weekly and monthly performance reports.

Of course you can! In fact, we even have a guide on you can do it. A word of caution though, almost anyone can drive, but not everyone can win Bathurst! As you are so busy as a business owner, it's best to focus on what you do best - your business! Managing a Google Ads campaign takes a lot of knowledge, expertise and experience to achieve the best results. Google's tools are very powerful, but also very dangerous if you look at the wrong metrics. Your Google Ad campaigns need to be monitored closely and optimised regularly to prevent burning through cash! You can lose money fast through Google Ads if you do not know what you're doing. So while you can absolutely go at it alone, we are obligated to remind you that there's a reason the driver drives and the manager manages when it comes to creating a winning team.

Unlike SEO, which is a longer process, Google Ads can get you to the top of Google for relevant searches in as little as a day or two. Though, in saying this, there can be a period of a couple of weeks for a new campaign to 'ramp up' and start generating results, so it's important to be patient! Due North closely monitors the performance of new Google Ad campaigns to identify any issues and optimise accordingly.

By doing it right and being consistent! It's easy to run through your budget quickly on Google Ads if you don't know what you're doing. Running an effective campaign requires strategy, research, and analysis of the data to identify improvement opportunities. With a focus on delivering high quality traffic to your website (people who are searching for what you offer), we are meticulous with keyword research and bidding, stringent with targeting, uncompromising on the quality of our ad copy and honest with our feedback on your website to ensure the best results for your spend.

It can depend on your industry; however, we have many B2B clients who attribute their success to Google Ads. There is no denying that business owners and decision makers use Google as a key resource to research and identify products and services and with Google Ads allows you to be upfront and centre. 

Google Ads is pay per click (PPC) advertising and SEO  search engine optimisation (SEO) is about organic search. There are two key differences between SEO or PPC advertising. The first is that paid ads often appear at the top of the page, above the organic search listings that are influenced by SEO. The second is that (what we call) 'organic' traffic from SEO is free, whereas traffic from PPC has a cost for each time someone clicks your ad.  SEO and PPC work best when they are strategically aligned to your overall digital marketing plan and utilised together. We offer both of these services here at Due North.

While Google Ads can deliver high quality traffic to your website, you need a website that delivers a good user experience to keep them there and close the sale. A slow website that is not optimised for mobile and has a complicated structure can frustrate a visitor and cause them to leave your website. At Due North we provide an analysis of your website, including user experience and can implement changes to ensure you get the most from your Google Ads.

There are many reasons why your Google Ads aren't showing. For example, it could be because your site doesn't make the quality cut in Google's eyes, or perhaps your budget for the day is already spent. When we manage your Google Ads, we keep a close eye on performance and any change in ad performance is carefully investigated, diagnosed and communicated, so you are informed at all times.

CASE STUDY

25% growth in revenue in 4 months

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Engagement : Sept ’16 – Current

35%

Growth in leads

25%

Growth in sales

30%

Growth in visitors

Find us in Brisbane.

Office

Level 1, 1024 Ann St. Fortitude Valley QLD 4006

It’s time to do great digital marketing!

Let’s chat over a cuppa about how we can help.

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